Steamworks 문서
찜 목록
In Brief
Players can add your game to their wishlist on Steam to keep track of games they are interested in. When your game releases or goes on discount, those players automatically receive a notification.
Level of integration
None required, aside from creating your store page.

개요

Once your game has a publicly visible store page listed within Steam, players may begin adding your game to their wishlist. Prior to the release of your game, this gives you a place to point your fans and interested players where they can take action to express their interest and keep track of your game. Along the way, this gives you a sense of the level of interest by potential customers and a way of notifying interested customers when your game releases or goes on discount.

https://youtu.be/AVo9fVPcls0

찜 목록 알림

Email notifications may be sent to customers based on a variety of trigger actions related to your game, software, or video on Steam. These triggers may change in the future, but this is a description of current set of features.

Discount e-mails typically send within a few hours of your product's release or discount. In high volume e-mail periods, time to notification will be longer.

Customers who have been notified about your game within the last week (including "now available" e-mails from product launches) will be on e-mail cooldown, and will not receive additional communication until the week-long period has passed.

Note that customers must have verified their e-mail account to receive messages, and that some customers may have opted to configure their e-mail preferences to not receive some or all of these kinds of e-mails.

제품 출시(정식 출시 또는 앞서 해보기)

귀사의 게임이 정식 출시 또는 앞서 해보기로 출시되면, 해당 시점에서 게임을 찜 목록에 등록해 둔 모든 사용자가 게임을 이용할 수 있다는 이메일 또는 모바일 푸시 알림을 받습니다.

If your game has released in Early Access and then transitions to Full Release, another e-mail will be sent to users with the game on their wishlist at that time.

For more information on preparing for release, please see the 출시 절차 documentation.

프로모션 할인

When you run a discount on your game, a notification e-mail or mobile push notification will be issued to users with your game on their wishlist, as long as you meet the following criteria:
  • Any type of discount at or above 20%, whether a curated feature spot, a weeklong deal, or a custom configured discount
  • 할인은 가장 낮은 가격의 게임 패키지에 반드시 적용되어야 합니다. 예를 들어, 게임에 $20짜리 일반 패키지와 $30짜리 디럭스 패키지가 있다면, 디럭스 패키지만 할인하는 경우에는 찜 목록 알림 이메일이 전송되지 않고, 일반 패키지를 함께 할인해야만 찜 목록 알림 이메일이 전송됩니다.
  • 할인은 반드시 전 세계 고객을 대상으로 해야 합니다. 지역별로 다른 패키지를 판매할 수도 있지만 할인은 모든 지역에 동일하게 적용되어야 합니다.
  • 할인은 최소 8시간 이상 진행되어야 합니다
  • Note: if an email is held up for over a week for whatever reason, we will stop trying to send that email.

할인에 대한 더 자세한 정보는 할인 문서를 참고하십시오.

찜 목록 데이터

판매 및 활성화 보고 포털에 있는 각 앱의 상세 정보 페이지에 '찜 목록' 관련 섹션이 있습니다. 여기에는 귀사의 게임을 찜 목록에 추가하거나, 구입하거나, 찜 목록에서 삭제한 데이터가 추적됩니다. 각 앱의 '지역별 판매 보고서' 섹션에서 지역이나 국가별로 분류된 찜 목록의 숫자를 확인할 수 있습니다. 찜 목록 데이터는 매일 업데이트되며 전날의 데이터를 표시합니다(예: as of March 2nd, you can see all of the data up to March 1st).

You can also find some past analysis of wishlist behavior written up in the Steamworks Developer Group here, including averages on conversion rate from wishlist e-mails and conversions of wishlists over time.

최선의 활용법

Here’s our three biggest suggestions:
  1. 제품이 준비되면 가능한 한 빨리 출시 예정 페이지를 만드세요. 그래야 관심을 보이는 고객이 해당 제품을 찜 목록에 등록하고 출시 시점에 알림을 받을 수 있습니다.
  2. 게임이 출시된 후에 바로 다음 게임 개발로 넘어가지 말고 게임을 계속해서 지원하세요. 대부분의 사용자는 게임을 바로 구매하지 않고 앞서 해보기에서 정식 출시로 전환되거나, 콘텐츠가 업데이트되거나, 할인이 실시되거나, 함께 플레이할 친구가 있을 때까지 기다립니다.
  3. 할인 또는 프로모션 이벤트가 끝나고 난 뒤에 찜 목록 데이터를 향후 결정을 내릴 때 활용하세요. 시간에 따른 경향을 살펴보면 찜 목록 추가나 구매를 촉진하는 데 가장 효과적인 소통 방법을 찾을 수 있습니다.

자주 묻는 질문

질문: 이메일 알림이 전송되는 데 시간이 얼마나 걸리나요?

답: E-mail notifications may be sent out over multiple hours depending on how many users the system needs to send to. Additionally, notification emails may include several titles, depending on how many a customer has on their wishlist.

질문: 특정 제품 관련 이메일이 반복해서 전송되는 데 제한이 있나요?

답: If notification events for a specific product occur closer than a week or two together, the second e-mail may not be sent to the same user.

질문: 사용자는 어디에서 이메일 설정을 변경할 수 있나요?

답: From the upper-right corner in Steam, select your user name to activate the drop-down and select "Account Details." From there, you can select "Manage Email Preferences" to pick which types of communication you wish to receive.

질문: 찜 목록 알림은 모든 고객이 받게 되나요?

답: Only customers who have verified their email address with Steam will receive notifications.

질문: 이메일 알림과 연관된 활동은 어떻게 확인할 수 있나요?

답: If an email notification is sent for your title, visits to your store page will be visible by going to “Marketing & Visibility” -> ”Traffic Breakdown” on your App Landing Page.

Additionally, you can monitor e-mail campaigns and conversion rates by going to the financial reporting site, clicking “View detailed wishlist breakdown” and scrolling to the bottom of the page. It will show you e-mail notifications sent during the selected time period.

Q: How do Wishlists affect my game’s visibility on Steam?

A: Wishlists can be an important factor in determining where your game appears on Steam. After a user has wishlisted your game, your game may appear in different featured sections, with a visual reminder that the game is on their wishlist. Prior to launch, your game may appear on lists featuring upcoming games according to various filters, such as release date, popularity, tag, or other categories. Additionally, when your game launches and goes on sale, Steam may send reminder emails or other notifications to users that have wishlisted it. In general, Steam is designed to offer a personalized view to each player. Whether a game appears in sections like the Recommended by Tag or Curator, Interactive Recommender, Top Sellers, or Just Updated sections depends on what games the user likes, plays, where they're located in the world, what language they prefer, what their friends are playing, if they follow any Steam Curators, and so forth. The Steam store is context-based and personalized for each user based on many different factors.

Q: Is there a minimum number of wishlists my game must have before Steam starts showing my game to users?

A: No.

Q: Users have wishlisted my game. Now what?

A: Wishlists indicate interest from users as a result of the marketing/awareness-building you did both prior to and after releasing your game. Did you just stream your game and reveal your launch trailer on social media? You'll likely see an increase in wishlists. Is your game released, and you’re running a sale to go with your big update? Not only are you likely to see purchases from existing wishlisters, but also additions from players that are seeing your game for the first time. Maybe those players are waiting until they have time to play, or for a holiday or birthday, or maybe they’re waiting for a discount at a price that works better for their buying habits or budget.

Because everyone wishlists for different reasons, there’s no formula to accurately predict sales from wishlists. Nevertheless, wishlists are valuable, and are the result of other work you are doing to grow the potential audience for your game at release and beyond.

Q: How can I see Wishlists grouped by region or country?

A: On the app details page on the Sales & Activation Reports Portal, you'll find a section for "Wishlists". This section tracks additions, purchases, and deletions by users that have your game on their wishlist. Additionally, you can see a breakdown of wishlist numbers by region or country in the "Regional sales report" section for each app.