Steamworks 문서
찜 목록
In Brief
Players can add your game to their wishlist on Steam to keep track of games they are interested in. When your game releases or goes on discount, those players automatically receive a notification.
Level of integration
None required, aside from creating your store page.

개요

Once your game has a publicly visible store page listed within Steam, players may begin adding your game to their wishlist. Prior to the release of your game, this gives you a place to point your fans and interested players where they can take action to express their interest and keep track of your game. Along the way, this gives you a sense of the level of interest by potential customers and a way of notifying interested customers when your game releases or goes on discount.

찜 목록 알림

Email notifications may be sent to customers based on a variety of trigger actions related to your game, software, or video on Steam. These triggers may change in the future, but this is a description of current set of features.

Discount e-mails typically send within a few hours of your product's release or discount. In high volume e-mail periods, time to notification will be longer.

Customers who have been notified about your game within the last week (including "now available" e-mails from product launches) will be on e-mail cooldown, and will not receive additional communication until the week-long period has passed.

Note that customers must have verified their e-mail account to receive messages, and that some customers may have opted to configure their e-mail preferences to not receive some or all of these kinds of e-mails.

제품 출시(정식 출시 또는 앞서 해보기)

When your game releases, either in Early Access or as Full Release, any user that has the game on their wishlist at that time will receive an e-mail notification about the game being available.

If your game has released in Early Access and then transitions to Full Release, another e-mail will be sent to users with the game on their wishlist at that time.

For more information on preparing for release, please see the 출시 절차 documentation.

프로모션 할인

Any type of discount at or above 20%, whether a curated feature spot, a weeklong deal, or a custom configured discount will trigger a notification e-mail to users with your game on their wishlist.

Discounts must, at a minimum, affect the lowest priced package for a game. For example, if you have a $20 Regular and $30 Deluxe package for your game, just discounting the the Deluxe package would not trigger wishlist notification e-mails, you would also need to discount the Regular package.

Discounts must be global. There may be different packages across regions, but all regions must be discounted.

Discounts must be over 8 hours in duration, and may not be over one week old.

For more information on discounts, please see the 할인 documentation.

찜 목록 데이터

Within each app's details page on the Sales & Activation Reports Portal, you'll find a section for "Wishlists". This section tracks additions, purchases, and deletions by users that have your game on their wishlist. Additionally, you can see a breakdown of wishlist numbers by region or country in the "Regional sales report" section for each app. Wishlist data is updated daily for the previous date (ie. as of March 2nd, you can see all of the data up to March 1st)

You can also find some past analysis of wishlist behavior written up in the Steamworks Developer Group here, including averages on conversion rate from wishlist e-mails and conversions of wishlists over time.

최선의 활용법

Here’s our three biggest suggestions:
  1. 제품이 준비되면 가능한 한 빨리 출시 예정 페이지를 만드세요. 그래야 관심을 보이는 고객이 해당 제품을 찜 목록에 등록하고 출시 시점에 알림을 받을 수 있습니다.
  2. 게임이 출시된 후에 바로 다음 게임 개발로 넘어가지 말고 게임을 계속해서 지원하세요. 대부분의 사용자는 게임을 바로 구매하지 않고 앞서 해보기에서 정식 출시로 전환되거나, 콘텐츠가 업데이트되거나, 할인이 실시되거나, 함께 플레이할 친구가 있을 때까지 기다립니다.
  3. 할인 또는 프로모션 이벤트가 끝나고 난 뒤에 찜 목록 데이터를 향후 결정을 내릴 때 활용하세요. 시간에 따른 경향을 살펴보면 찜 목록 추가나 구매를 촉진하는 데 가장 효과적인 소통 방법을 찾을 수 있습니다.

자주 묻는 질문

질문: 이메일 알림이 전송되는 데 시간이 얼마나 걸리나요?

답: E-mail notifications may be sent out over multiple hours depending on how many users the system needs to send to. Additionally, notification emails may include several titles, depending on how many a customer has on their wishlist.

질문: 특정 제품 관련 이메일이 반복해서 전송되는 데 제한이 있나요?

답: If notification events for a specific product occur closer than a week or two together, the second e-mail may not be sent to the same user.

질문: 사용자는 어디에서 이메일 설정을 변경할 수 있나요?

답: From the upper-right corner in Steam, select your user name to activate the drop-down and select "Account Details." From there, you can select "Manage Email Preferences" to pick which types of communication you wish to receive.

질문: 찜 목록 알림은 모든 고객이 받게 되나요?

답: Only customers who have verified their email address with Steam will receive notifications.

질문: 이메일 알림과 연관된 활동은 어떻게 확인할 수 있나요?

답: If an email notification is sent for your title, visits to your store page will be visible by going to “Marketing & Visibility” -> ”Traffic Breakdown” on your App Landing Page.

Additionally, you can monitor e-mail campaigns and conversion rates by going to the financial reporting site, clicking “View detailed wishlist breakdown” and scrolling to the bottom of the page. It will show you e-mail notifications sent during the selected time period.