Steamworks Documentation
Events and Announcements Visibility
This document describes where various types of events can appear.

Events are your communication channel with your players and prospective players on Steam. You can author a single event with images and metadata attached to it, and it will automatically be pushed out to all the relevant locations across Steam.

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Events appear in three main areas of Steam:
  1. Steam Community - Events appear on your community hub and in the activity feed of players that follow your game.
  2. Steam Store - Events appear on your game's store page and on the homepage when used with an Update Visibility Round.
  3. Steam Library - Events can appear on the library homepage and on your game's library detail page for players that play your game.

When you create an event, you are asked to select the most appropriate category for your event, which will impact how it looks, what data fields are available, and where that event will be surfaced. Visibility of these events depends on where we see that players are ready to receive each type of communication and whether they are in the right context to take action on that event.

Exceptions

For the most part, all events appear in all places, but there are some exceptions for certain kinds of events that don't make sense to show to players in certain contexts.

Patchnotes

Small updates / Patchnotes intentionally don't appear in high-visibility locations like the library homepage or your game's store page. This gives you a way to publish a list of smaller or mundane changes to your game without pushing it in front of all players. This way, players can more easily find your bigger more important updates and announcements.

Sale/Discount Events

These events are intended to be for prospective players, so they appear primarily in places where potential players will see them, such as on your game's store page and in your community hub. Events about discount on your game itself does not appear to existing players in their library, as they already have your game.

Cross-promotion

Events and announcements that are primarily about other games or other stores/platforms need to be categorized as Cross Promotion. This will allow those announcements to appear to your most engaged fans on your community hub and in the activity feed of followers. These events do not appear on the library homepage or on your store page.