Steamworks Documentation
Points Shop Items
WHY SHOULD I CREATE ITEMS FOR THE POINTS SHOP?
The Steam Points Shop represents a new way for fans to show off art from your game in their profile, friends list, and chat. Points Shop items come from partners like you, and are a great way to increase the visibility of your game. So far, millions of players have exchanged Steam Points for these animated, game-themed collectibles.
HOW CAN I CREATE ITEMS FOR THE POINTS SHOP?
Download the templates below, follow the specifications when creating, and submit the asset(s) via your game's app page!


To get acquainted with (and inspired by) animated items other games have created, visit the Points Shop!

To get started, download the templates here, then upload to your game's Community Item Admin page. If you create Points Shop items for multiple games with your account, submit each to the corresponding game's page, the format for which is below:

partner.steamgames.com/apps/communityitems/*YOUR_APP_NUMBER_HERE*/

SPECIFICATIONS

The 5 new, animated item types available through the Points Shop are as follows, in order of popularity:

Animated Avatar Frames

Visible anywhere your Steam profile avatar is seen. Create 1-4 of these, ideally. All assets should be looping, and under 2MB.

  • 224 x 224px APNG (animated .png) <2MB
  • 224 x 224px .png (still)



(Click here to see examples live in the Points Shop.)

Animated Avatars

Visible anywhere your Steam profile avatar is seen. Create 1-4 of these, ideally. All assets should be looping.

  • 184 x 184px .gif <2MB
  • 184 x 184px .jpg (still) <300kb



(Click here to see examples live in the Points Shop.)

Animated Profile Backgrounds

Visible in your Steam profile. Create 1-4 of these, ideally. Should be a looping .mp4 and .webm under 4MB. The files should have a fade to black baked into the bottom of them for a smooth transition to black on the profile bottom. The sides of profiles can now be full-screen, so the right and left sides can be full-bleed. Refer to the template (downloadable above) for the area in the middle occluded by the profile.

  • 300 x 168px .webm <1MB (for preview purposes)
  • 300 x 168px .mp4 <1MB (for preview purposes)
  • 1920 x 1080px .jpg (still) < 350 kb
  • 1920 x 1080px .mp4 <4MB
  • 1920 x 1080px .webm <4MB



(Click here to see examples live in the Points Shop.)

Animated Mini-profile Backgrounds

Visible on hover in the friends list and across the Steam Community. Should be a looping and under 4MB.

  • 640 x 570px .jpg (still) <350kb
  • 640 x 570px .mp4 <4MB
  • 640 x 570px .webm <4MB



(Click here to see examples live in the Points Shop.)

Animated Stickers

Can be displayed in chat and in Steam profile item showcases. Stickers should be a looping APNG (plus one still frame PNG), clearly expressing some emotion or idea (without words) at 150x150px (under 300KB), with alpha transparency in each frame. Create 2-6 of these, ideally. (Click here to see examples live in the Points Shop.)


Sticker sets have been designed and animated in the past by the following animators (feel free to reach out to them for their availability and interest!):


Rules and Guidelines

To ensure your Points Shop items are approved, here are some potential pitfalls to avoid:

  • Do not use screenshots or images not tailored to the space.
  • Do not include game logos in the backgrounds.
  • Do not use footage that strobes or flashes (for epilepsy accessibility).
  • Use dark imagery that blends into black.
  • Use the full image space, images behind the profile content may be toned down, but should not be removed.
  • Assets must be all-ages appropriate, as they are not age gated. Regardless of what is included in-game, assets should not include nudity or adult content, or realistic gore. Valve will provide feedback on potentially inappropriate content.

Adult Content

Points Shop assets must be globally all-ages appropriate, as they are not age-gated. Regardless of what is included in-game, assets should not include adult content or realistic gore. Adult content includes:
  • Partial or full nudity
  • Sexually suggestive situations
  • Young-looking characters in risqué outfits or situations
  • Upskirt or upshirt imagery
  • Imagery where the central focus is sexually suggestive (ex: an image of a bra or panties).

Valve will provide feedback on potentially inappropriate content.

Review process

Once all your assets are uploaded, click the edit link beneath “Release State” to mark your assets as ready for review. Once set as ready for review, your art assets will automatically appear in our queue to review by Valve. This process typically takes 2-3 days and any necessary feedback will be provided to you via the tool.

Releasing Points Shop Items

After your assets are approved, you'll see the status update on your Steamworks home page. You’ll then be able to set the release state to “Released” and publish the items.

NOTE: Once the assets are published changes are only permitted for errors.

Helpful Links

For templates and visual specs please refer to the Community Items under the Community tab page for your Steamworks app admin page. From an app page select "Edit Steamworks Settings" under Technical Tools, then under the "Community" tab you'll find the "Points Shop Items" page.