Steamworks 文獻庫
願望清單
簡介
玩家可以將您的遊戲添加到自己的 Steam 願望清單,隨時掌握感興趣的遊戲。 您的遊戲發行或打折時,這些玩家就會自動收到通知。
整合程度
除了建立您的商店頁面之外,不需要整合。

概覽

一旦您的遊戲在 Steam 上開放商店頁面,玩家便能開始將您的遊戲加入願望清單。 這樣您便可在遊戲正式發行以前,為粉絲和感興趣的玩家提供一個地方,方便他們透過行動表達自己的興趣並追蹤遊戲進展。 您可以藉此大致了解潛在顧客的興趣程度,也可以通知感興趣的顧客遊戲已發行或正在特價中。

https://youtu.be/AVo9fVPcls0

願望清單通知

Email notifications may be sent to customers based on a variety of trigger actions related to your game, software, or video on Steam. These triggers may change in the future, but this is a description of current set of features.

Discount e-mails typically send within a few hours of your product's release or discount. In high volume e-mail periods, time to notification will be longer.

Customers who have been notified about your game within the last week (including "now available" e-mails from product launches) will be on e-mail cooldown, and will not receive additional communication until the week-long period has passed.

Note that customers must have verified their e-mail account to receive messages, and that some customers may have opted to configure their e-mail preferences to not receive some or all of these kinds of e-mails.

產品上架(發行或搶先體驗)

When your game releases, either in Early Access or as Full Release, any user that has the game on their wishlist at that time will receive an e-mail and/or mobile push notification about the game being available.

If your game has released in Early Access and then transitions to Full Release, another e-mail will be sent to users with the game on their wishlist at that time.

For more information on preparing for release, please see the 發行流程 documentation.

促銷折扣

When you run a discount on your game, a notification e-mail or mobile push notification will be issued to users with your game on their wishlist, as long as you meet the following criteria:
  • Any type of discount at or above 20%, whether a curated feature spot, a weeklong deal, or a custom configured discount
  • Discounts must, at a minimum, affect the lowest priced package for a game. For example, if you have a $20 Regular and $30 Deluxe package for your game, just discounting the the Deluxe package would not trigger wishlist notification e-mails, you would also need to discount the Regular package.
  • Discounts must be global. There may be different packages across regions, but all regions must be discounted.
  • Discounts must be over 8 hours in duration
  • Note: if an email is held up for over a week for whatever reason, we will stop trying to send that email.

For more information on discounts, please see the 折扣 documentation.

您的願望清單資料

Within each app's details page on the Sales & Activation Reports Portal, you'll find a section for "Wishlists". This section tracks additions, purchases, and deletions by users that have your game on their wishlist. Additionally, you can see a breakdown of wishlist numbers by region or country in the "Regional sales report" section for each app. Wishlist data is updated daily for the previous date (ie. as of March 2nd, you can see all of the data up to March 1st).

You can also find some past analysis of wishlist behavior written up in the Steamworks Developer Group here, including averages on conversion rate from wishlist e-mails and conversions of wishlists over time.

最佳作法

Here’s our three biggest suggestions:
  1. 在您符合設置條件及準備好時,儘早設置「搶先體驗」頁面,好讓感興趣的顧客得以將您的產品加入願望清單中,並於產品上架時接獲通知
  2. 長期參與,遊戲發行後別急著把焦點轉往下一款。 許多使用者會等待一個下手購買您的遊戲的好理由,好比遊戲狀態轉為搶先推出、內容更新、打折,或願意和他一起玩的朋友出現
  3. 特賣或促銷過後,參考願望清單資料規畫未來決策。 隨時間改變的趨勢可幫助您判別就購買與願望清單而言,哪種通知能引來最多關注

常見問答

問:電子郵件通知會於觸發事件發生後多久寄出?

答: E-mail notifications may be sent out over multiple hours depending on how many users the system needs to send to. Additionally, notification emails may include several titles, depending on how many a customer has on their wishlist.

問:關於同一款產品的電子郵件通知有發送間隔限制嗎?

答: If notification events for a specific product occur closer than a week or two together, the second e-mail may not be sent to the same user.

問:使用者可以在哪裡更改電子郵件通知喜好?

答: From the upper-right corner in Steam, select your user name to activate the drop-down and select "Account Details." From there, you can select "Manage Email Preferences" to pick which types of communication you wish to receive.

問:所有顧客都會收到願望清單通知嗎?

答: Only customers who have verified their email address with Steam will receive notifications.

問:如何追蹤由電子郵件通知而起的活動?

答: If an email notification is sent for your title, visits to your store page will be visible by going to “Marketing & Visibility” -> ”Traffic Breakdown” on your App Landing Page.

Additionally, you can monitor e-mail campaigns and conversion rates by going to the financial reporting site, clicking “View detailed wishlist breakdown” and scrolling to the bottom of the page. It will show you e-mail notifications sent during the selected time period.

Q: How do Wishlists affect my game’s visibility on Steam?

A: Wishlists can be an important factor in determining where your game appears on Steam. After a user has wishlisted your game, your game may appear in different featured sections, with a visual reminder that the game is on their wishlist. Prior to launch, your game may appear on lists featuring upcoming games according to various filters, such as release date, popularity, tag, or other categories. Additionally, when your game launches and goes on sale, Steam may send reminder emails or other notifications to users that have wishlisted it. In general, Steam is designed to offer a personalized view to each player. Whether a game appears in sections like the Recommended by Tag or Curator, Interactive Recommender, Top Sellers, or Just Updated sections depends on what games the user likes, plays, where they're located in the world, what language they prefer, what their friends are playing, if they follow any Steam Curators, and so forth. The Steam store is context-based and personalized for each user based on many different factors.

Q: Is there a minimum number of wishlists my game must have before Steam starts showing my game to users?

A: No.

Q: Users have wishlisted my game. Now what?

A: Wishlists indicate interest from users as a result of the marketing/awareness-building you did both prior to and after releasing your game. Did you just stream your game and reveal your launch trailer on social media? You'll likely see an increase in wishlists. Is your game released, and you’re running a sale to go with your big update? Not only are you likely to see purchases from existing wishlisters, but also additions from players that are seeing your game for the first time. Maybe those players are waiting until they have time to play, or for a holiday or birthday, or maybe they’re waiting for a discount at a price that works better for their buying habits or budget.

Because everyone wishlists for different reasons, there’s no formula to accurately predict sales from wishlists. Nevertheless, wishlists are valuable, and are the result of other work you are doing to grow the potential audience for your game at release and beyond.

Q: How can I see Wishlists grouped by region or country?

A: On the app details page on the Sales & Activation Reports Portal, you'll find a section for "Wishlists". This section tracks additions, purchases, and deletions by users that have your game on their wishlist. Additionally, you can see a breakdown of wishlist numbers by region or country in the "Regional sales report" section for each app.