Steamworks 文獻庫
願望清單
In Brief
Players can add your game to their wishlist on Steam to keep track of games they are interested in. When your game releases or goes on discount, those players automatically receive a notification.
Level of integration
None required, aside from creating your store page.

概覽

Once your game has a publicly visible store page listed within Steam, players may begin adding your game to their wishlist. Prior to the release of your game, this gives you a place to point your fans and interested players where they can take action to express their interest and keep track of your game. Along the way, this gives you a sense of the level of interest by potential customers and a way of notifying interested customers when your game releases or goes on discount.

願望清單通知

Email notifications may be sent to customers based on a variety of trigger actions related to your game, software, or video on Steam. These triggers may change in the future, but this is a description of current set of features.

Discount e-mails typically send within a few hours of your product's release or discount. In high volume e-mail periods, time to notification will be longer.

Customers who have been notified about your game within the last week (including "now available" e-mails from product launches) will be on e-mail cooldown, and will not receive additional communication until the week-long period has passed.

Note that customers must have verified their e-mail account to receive messages, and that some customers may have opted to configure their e-mail preferences to not receive some or all of these kinds of e-mails.

產品上架(發行或搶先體驗)

When your game releases, either in Early Access or as Full Release, any user that has the game on their wishlist at that time will receive an e-mail notification about the game being available.

If your game has released in Early Access and then transitions to Full Release, another e-mail will be sent to users with the game on their wishlist at that time.

For more information on preparing for release, please see the 發行流程 documentation.

促銷折扣

Any type of discount at or above 20%, whether a curated feature spot, a weeklong deal, or a custom configured discount will trigger a notification e-mail to users with your game on their wishlist.

Discounts must, at a minimum, affect the lowest priced package for a game. For example, if you have a $20 Regular and $30 Deluxe package for your game, just discounting the the Deluxe package would not trigger wishlist notification e-mails, you would also need to discount the Regular package.

Discounts must be global. There may be different packages across regions, but all regions must be discounted.

Discounts must be over 8 hours in duration, and may not be over one week old.

For more information on discounts, please see the 折扣 documentation.

您的願望清單資料

Within each app's details page on the Sales & Activation Reports Portal, you'll find a section for "Wishlists". This section tracks additions, purchases, and deletions by users that have your game on their wishlist. Additionally, you can see a breakdown of wishlist numbers by region or country in the "Regional sales report" section for each app. Wishlist data is updated daily for the previous date (ie. as of March 2nd, you can see all of the data up to March 1st)

You can also find some past analysis of wishlist behavior written up in the Steamworks Developer Group here, including averages on conversion rate from wishlist e-mails and conversions of wishlists over time.

最佳作法

Here’s our three biggest suggestions:
  1. 在您符合設置條件及準備好時,儘早設置「搶先體驗」頁面,好讓感興趣的顧客得以將您的產品加入願望清單中,並於產品上架時接獲通知
  2. 長期參與,遊戲發行後別急著把焦點轉往下一款。 許多使用者會等待一個下手購買您的遊戲的好理由,好比遊戲狀態轉為搶先推出、內容更新、打折,或願意和他一起玩的朋友出現
  3. 特賣或促銷過後,參考願望清單資料規畫未來決策。 隨時間改變的趨勢可幫助您判別就購買與願望清單而言,哪種通知能引來最多關注

常見問答

問:電子郵件通知會於觸發事件發生後多久寄出?

答: E-mail notifications may be sent out over multiple hours depending on how many users the system needs to send to. Additionally, notification emails may include several titles, depending on how many a customer has on their wishlist.

問:關於同一款產品的電子郵件通知有發送間隔限制嗎?

答: If notification events for a specific product occur closer than a week or two together, the second e-mail may not be sent to the same user.

問:使用者可以在哪裡更改電子郵件通知喜好?

答: From the upper-right corner in Steam, select your user name to activate the drop-down and select "Account Details." From there, you can select "Manage Email Preferences" to pick which types of communication you wish to receive.

問:所有顧客都會收到願望清單通知嗎?

答: Only customers who have verified their email address with Steam will receive notifications.

問:如何追蹤由電子郵件通知而起的活動?

答: If an email notification is sent for your title, visits to your store page will be visible by going to “Marketing & Visibility” -> ”Traffic Breakdown” on your App Landing Page.

Additionally, you can monitor e-mail campaigns and conversion rates by going to the financial reporting site, clicking “View detailed wishlist breakdown” and scrolling to the bottom of the page. It will show you e-mail notifications sent during the selected time period.