Steamworks Documentation
Steam Tags

Steam Tags

In addition to helping Steam users quickly learn about your game, tags help Steam determine where your game should be displayed to customers. We recently began requiring at least 5 tags be applied to a title before its launch on Steam, but we recommend you add up to 20. In addition to displaying tag data on store pages, a robust set of tags helps Steam serve better results when users:

- Browse genres & categories
- Search with tags
- Explore tag-driven recommendations
- Utilize tag-driven dynamic Collections in the Library and more

Below is some information on how tags work and some tools you can use to manage them.

Applying Tags

Tags can be applied to a game by the developer, by players with non-limited accounts, and by Steam moderators. This allows the community to help mark up games with the terms, themes, and genres that help describe the game to others.

As the developer of a game, you can define its tags using the Steamworks Tag Wizard, which you'll find in your game's Store Presence / Edit Store Page / Basic Info section, under Tags. For a list of titles most in need of tagging, visit your Steamworks Recommended Actions page, where you’ll find links to the Tag Wizard per title you manage.

This wizard steps through a series of screens to help you build a well-rounded tag profile for your title. The wizard also provides an opportunity to order your title's tags for weighting purposes. Many tags can be applied to your game, but only the top 20 are visible to users and used by Steam to influence visibility of your title in the store. For more information, refer to the Tags and Store Visibility section below.

Note that tags and their relative weights may change over time as members of the community apply them to your game. While this tends not to fluctuate over time, you can revisit your tags and their weights using the Tag Wizard at any time.

Deciding which tags to apply

Of the hundreds of approved tags on Steam, it can be hard to decide which are most applicable to your game. We've designed the Tag Wizard to assist you through this process.

The Tag Wizard helps you identify a breadth of relevant tags across Genres, Visuals & View Points, Themes & Moods, Features, Player support, and more. As the wizard learns about your game, it highlights tags which may be relevant, based on commonalities found among similar titles on Steam. The Tag Wizard helps you create a tag profile which includes:


  • Genres, with particular attention to the most specific Genre or Sub-Genre
    • Example: Super Meat Boy can most specifically be described as a Precision Platformer
    • Super-Genre: Action
    • Genre: Platformer
    • Sub-Genre: Precision Platformer
  • Visual properties, such as
    • Dimensions: 2D, 2.5D, 3D
    • Camera Perspective: Third-Person, First-Person, Top-Down, Isometric, Side-Scroller, etc.
    • Visual Style: Pixel Graphics, Realistic, Abstract, Anime, Cute, Stylized, Minimalist, etc.
  • Themes & Moods, such as
    • Theme: Sci-Fi, Fantasy, Space, Zombies, Vampires, etc.
    • Mood: Relaxing, Funny, Atmospheric, etc.
  • Features, such as
    • Gameplay mechanics like Choices Matter, Resource Management, Trading, etc.
    • Design ingredients like Physics, Procedural Generation, etc.
    • Player activities such as Sailing, Mining, Hacking, etc.

If you're having trouble deciding which tags make sense, take a look at similar games on Steam and note the tags applied to those games. You can also browse the list of popular tags to see if any apply to your game, or consult the comprehensive table at the bottom of this document.

Tags and Store Visibility

The tags associated with your game impact where and how it appears on Steam. Steam uses this information to figure out which browsing pages your game should appear on and which other games your game is most like, for recommendation purposes.

Order and weight of tags

The tags given the most weight govern your visibility more than those given less. Your title's top 5 tags should paint a fairly clear picture of your game as those tags will also be used to describe your game. Tags are ordered on your game page by the amount of weight each has on your game, as a result of your own sorting in the Tag Wizard. This can be modified over time as a number of players apply particular tags to your game.

The Tag Wizard helps set these weights with a Suggest Prioritization feature. This is a very simple algorithm that moves high-information tags like sub-genres to the top, and redundant or low-information tags (like “indie” or “singleplayer”) to the bottom. It’s just meant as a simple starting point. It’s not guaranteed to be accurate because it has no knowledge of what your game is actually like. Feel free to try it as a starting point, and override it as you see fit.

You can also use the display of similarly tagged titles to help you create a tag profile which places you among comparable titles on Steam. Note that his is not a direct reflection of the More Like This algorithm's results, but rather, a strictly tag-driven comparison of title similarity.

Tag page visibility

The top 20 tags on your game determine the tag pages and similar browse views that your game can appear on.

Recommendations

Steam offers users a number of different recommendation mechanisms, some of which leverage tags to determine similarity between titles as an axis for recommendation.

Where tags are applicable, the top 20 tags applied to your game will impact which games Steam thinks are similar to yours. Here the order is less important than the overlap between multiple tags. So if your game has "Open World" and "Fantasy", Steam will be more likely to recommend your game to players that have previously played games tagged with "Open World" and "Fantasy". The more tags that overlap, the stronger the correlation and recommendation is for that user.

Some of Steam's recommendation algorithms also factor in less-frequently used tags more than really common ones. So if you have "Action" applied to your game, it matters very little in how your game gets recommended because so many other games have "Action" applied to them. But if you have something like "Party-Based RPG" applied to your game, it has much more influence in matching up with other similar games because there aren't as many games tagged with that term.

The "More Like This" section

Similar to recommendations, Steam looks at the top 20 tags on your game to figure out which other game's pages yours should appear (and which other games should appear on your store page as similar). This is really helpful for players to compare similar games and also to be reassured that your game is similar to other games they might have enjoyed or are interested in.

Search results and filtering

You'll also notice when using search within Steam there is a list of tags on the right-hand side that you can select from to narrow down the results.

Tags and localization

The tags applied to your game are localized, as they may have different words in different languages. For example, the top tag on your game may be "RPG" in English, but it's called "Rollespil" in Danish. The tag order is the same, it's just the translation of the term that changes based on the language of the user.

Tags and Non-Game Content Types

The Tag Wizard can be used in association with any game or DLC on Steam. A Demo inherits the tags associated with its base game.

Tags may also be applied to other app types such as applications, soundtracks, music, tools, videos, etc. with the Steam Store tagging interface, available on your title's store page.

Table of Tags - Categorization to be updated

Genres

TagCategoryId
RPGTop-Level Genre122
StrategyTop-Level Genre9
CasualTop-Level Genre597
SimulationTop-Level Genre599
PuzzleTop-Level Genre1664
AdventureTop-Level Genre21
ActionTop-Level Genre19
SportsTop-Level Genre701
IndieGenre492
Beat 'em upGenre4158
RTSGenre1676
TriviaGenre10437
FPSGenre1663
eSportsGenre5055
Board GameGenre1770
ArcadeGenre1773
ShooterGenre1774
Character Action GameGenre3955
Word GameGenre24003
Action-AdventureGenre4106
TabletopGenre17389
Turn-Based StrategyGenre1741
FightingGenre1743
PlatformerGenre1625
2D PlatformerSub-Genre5379
Colony SimSub-Genre220585
SokobanSub-Genre1730
Mystery DungeonSub-Genre198631
Puzzle PlatformerSub-Genre5537
Point & ClickSub-Genre1698
3D FighterSub-Genre6506
City BuilderSub-Genre4328
Precision PlatformerSub-Genre3877
Hidden ObjectSub-Genre1738
Party-Based RPGSub-Genre10695
RoguevaniaSub-Genre922563
SpellingSub-Genre71389
Immersive SimSub-Genre9204
JRPGSub-Genre4434
Dungeon CrawlerSub-Genre1720
Interactive FictionSub-Genre11014
Trading Card GameSub-Genre9271
Dating SimSub-Genre9551
4XSub-Genre1670
TypingSub-Genre1674
Survival HorrorSub-Genre3978
RoguelikeSub-Genre1716
MOBASub-Genre1718
Tactical RPGSub-Genre21725
Shoot 'Em UpSub-Genre4255
Spectacle fighterSub-Genre4777
Walking SimulatorSub-Genre5900
Match 3Sub-Genre1665
Card GameSub-Genre1666
Hero ShooterSub-Genre620519
Grand StrategySub-Genre4364
Action RoguelikeSub-Genre42804
Choose Your Own AdventureSub-Genre4486
IdlerSub-Genre615955
Looter ShooterSub-Genre353880
Bullet HellSub-Genre4885
Visual NovelSub-Genre3799
RogueliteSub-Genre3959
Space SimSub-Genre16598
Action RPGSub-Genre4231
CRPGSub-Genre4474
ClickerSub-Genre379975
Card BattlerSub-Genre791774
Tower DefenseSub-Genre1645
Top-Down ShooterSub-Genre4637
Twin Stick ShooterSub-Genre4758
SolitaireSub-Genre13070
ChessSub-Genre4184
3D PlatformerSub-Genre5395
Traditional RoguelikeSub-Genre454187
Auto BattlerSub-Genre1084988
RunnerSub-Genre8666
Combat RacingSub-Genre4102
Farming SimSub-Genre87918
RhythmSub-Genre1752
MMORPGSub-Genre1754
Souls-likeSub-Genre29482
Real Time TacticsSub-Genre3813
Third-Person ShooterSub-Genre3814
On-Rails ShooterSub-Genre56690
Strategy RPGSub-Genre17305
Outbreak SimSub-Genre1100686
Automobile SimSub-Genre1100687
Life SimSub-Genre10235
Medical SimSub-Genre1100688
Open World Survival CraftSub-Genre1100689
God GameSub-Genre5300
Battle RoyaleSub-Genre176981
Arena ShooterSub-Genre5547
2D FighterSub-Genre4736
MetroidvaniaSub-Genre1628
Time ManagementSub-Genre16689
Political SimSub-Genre26921
WargameSub-Genre4684
CollectathonSub-Genre5652
PinballSub-Genre6621

Time

TagCategoryId
Turn-BasedTime Flow1677
Real-Time with PauseTime Flow7107
Real-TimeTime Flow4161
Turn-Based CombatTime Mechanics4325
Time ManipulationTime Mechanics6625
Turn-Based TacticsTime Mechanics14139
Time AttackTime Mechanics5390
Bullet TimeTime Mechanics5796
Fast-PacedTime Description1734
Replay ValueTime Description4711
ShortTime Description4234

Visuals

TagCategoryId
3DDimensions4191
2.5DDimensions4975
2DDimensions3871
Third PersonCamera Perspective1697
Top-DownCamera Perspective4791
IsometricCamera Perspective5851
Side ScrollerCamera Perspective3798
First-PersonCamera Perspective3839
VoxelVisual Style1732
CuteVisual Style4726
NoirVisual Style6052
CinematicVisual Style4145
ColorfulVisual Style4305
PsychedelicVisual Style1714
MinimalistVisual Style4094
StylizedVisual Style4252
Pixel GraphicsVisual Style3964
AnimeVisual Style4085
RetroVisual Style4004
AbstractVisual Style4400
CartoonyVisual Style4195
Hand-drawnVisual Style6815
Comic BookVisual Style1751
RealisticVisual Style4175
Text-BasedVisual Style31275
CartoonVisual Style4562

Sports

TagCategoryId
BoxingSport12190
MotorbikeSport198913
MotocrossSport15868
Mini GolfSport22955
HuntingSport9564
ParkourSport4036
SkiingSport7309
TennisSport5914
SoccerSport1679
ArcherySport13382
FishingSport15564
WrestlingSport47827
RacingSport699
SkatingSport96359
FootballSport7226
BikesSport123332
DrivingSport1644
BaseballSport5727
SnowboardingSport28444
SkateboardingSport1753
CyclingSport19568
BowlingSport7328
Martial ArtsSport6915
BMXSport252854
BasketballSport1746
SailingSport13577
HockeySport324176
GolfSport7038

Design

TagCategoryId
Open WorldLevel Design1695
NonlinearLevel Design6869
LinearLevel Design7250
ExplorationLevel Design3834
SandboxLevel Design3810
CompetitiveChallenge3878
UnforgivingChallenge1733
PvEChallenge6730
DifficultChallenge4026
TutorialChallenge12057
PvPChallenge1775
Perma DeathChallenge1759
4 Player LocalMultiplayer4840
Co-opMultiplayer1685
Massively MultiplayerMultiplayer128
Local MultiplayerMultiplayer7368
Local Co-OpMultiplayer3841
Online Co-OpMultiplayer3843
Team-BasedMultiplayer5711
Co-op CampaignMultiplayer4508
Asynchronous MultiplayerMultiplayer17770
MultiplayerPlayers3859
SingleplayerPlayers4182
TradingFeature4202
CombatFeature3993
Multiple EndingsFeature6971
Class-BasedFeature4155
Procedural GenerationFeature5125
Gun CustomizationFeature5765
Quick-Time EventsFeature4559
6DOFFeature4835
ConversationFeature15172
AutomationFeature255534
Hex GridFeature1717
FlightFeature15045
Inventory ManagementFeature6276
MiningFeature5981
HackingFeature5502
Artificial IntelligenceFeature7926
CraftingFeature1702
ModdableFeature1669
PhysicsFeature3968
DeckbuildingFeature32322
Choices MatterFeature6426
Vehicular CombatFeature11104
Naval CombatFeature4994
BuildingFeature1643
Hack and SlashFeature1646
Base BuildingFeature7332
Score AttackFeature5154
Resource ManagementFeature8945
Character CustomizationFeature4747
FMVFeature18594
Asymmetric VRFeature856791
Music-Based Procedural GenerationFeature8253
NarrationFeature5094
Level EditorFeature8122
ATVFeature129761

Theme & Mood

TagCategoryId
Dark HumorMood5923
Psychological HorrorMood1721
SurrealMood1710
ComedyMood1719
PsychologicalMood5186
DramaMood5984
FunnyMood4136
SurvivalMood1662
HorrorMood1667
Dark ComedyMood19995
RelaxingMood1654
Post-apocalypticMood3835
Parody Mood4878
EmotionalMood5608
MysteryMood5716
AtmosphericMood4166
CapitalismTheme4845
Dark FantasyTheme4604
SubmarineTheme19780
SwordplayTheme4608
TrainsTheme1616
Old SchoolTheme3916
ManagementTheme12472
PoolTheme17927
1990'sTheme6691
World War IITheme4150
DestructionTheme5363
ForeignTheme51306
HeistTheme1680
SniperTheme7423
PiratesTheme1681
FantasyTheme1684
StealthTheme1687
HistoricalTheme3987
NinjaTheme1688
TanksTheme13276
HorsesTheme6041
Family FriendlyTheme5350
UnderwaterTheme9157
RobotsTheme5752
SuperheroTheme1671
AliensTheme1673
EducationTheme1036
MechsTheme4821
MythologyTheme16094
WarTheme1678
GamblingTheme16250
RomanceTheme4947
MemesTheme10397
Time TravelTheme10679
DemonsTheme9541
DiplomacyTheme6310
AssassinTheme4376
TranshumanismTheme4137
VampireTheme4018
FaithTheme180368
TacticalTheme1708
TransportationTheme10383
LemmingsTheme17337
IlluminatiTheme7478
Cold WarTheme5179
SatireTheme1651
MarsTheme6702
GothicTheme3952
DetectiveTheme5613
SteampunkTheme1777
RomeTheme6948
ZombiesTheme1659
DinosaursTheme5160
CrimeTheme6378
1980sTheme7743
OffroadTheme7622
Alternate HistoryTheme4598
CyberpunkTheme4115
LootTheme4236
SnowTheme9803
PoliticsTheme4754
Sci-fiTheme3942
AmericaTheme13190
WesternTheme1647
Dynamic NarrationTheme9592
Dystopian Theme5030
OtomeTheme31579
ThrillerTheme4064
DarkTheme4342
ModernTheme5673
ScienceTheme5794
ProgrammingTheme5432
SupernaturalTheme10808
LogicTheme6129
SpaceTheme1755
DogTheme1638
JetTheme92092
UndergroundTheme21006
MedievalTheme4172
World War ITheme5382
NatureTheme30358
FuturisticTheme4295
Game DevelopmentTheme13906
MagicTheme4057
EconomyTheme4695
NavalTheme6910
PoliticalTheme4853
CatsTheme17894
WerewolvesTheme17015
AgricultureTheme22602
ConspiracyTheme5372
LGBTQ+Theme44868
LovecraftianTheme7432
InvestigationTheme8369
DragonsTheme4046
MilitaryTheme4168

Miscellaneous

TagCategoryId
BatmanFranchise1694
Star WarsFranchise1735
LEGOFranchise1736
Lara CroftFranchise21722
Warhammer 40KFranchise12286
Games WorkshopFranchise5310
Dungeons & DragonsFranchise14153
Cult ClassicAssessment7782
EpicAssessment3965
AddictiveAssessment4190
Great SoundtrackAssessment1756
MasterpieceAssessment5144
ClassicAssessment1693
BeautifulAssessment5411
Early AccessHistorical Metadata493
SequelHistorical Metadata5230
CrowdfundedHistorical Metadata7113
KickstarterHistorical Metadata5153
RemakeHistorical Metadata5708
Touch-FriendlyControls25085
Mouse onlyControls11123
ControllerControls7481
Intentionally Awkward ControlsControls14906
Voice ControlControls27758
Grid-Based MovementControls7569
TrackIROther8075
Steam MachineOther348922
Software TrainingOther1445
SoundtrackOther7948
BenchmarkOther5407
GamingOther150626
DocumentaryOther15339
360 VideoOther776177
VROther21978
Photo EditingOther809
MovieOther4700
Web PublishingOther1038
Lore-RichOther3854
ExperimentalOther13782
Animation & ModelingOther872
Free to PlayOther113
ModOther5348
Audio ProductionOther1027
Silent ProtagonistOther15954
HardwareOther603297
EpisodicOther4242
RPGMakerOther5577
Based On A NovelOther3796
Split ScreenOther10816
GameMakerOther1649
Villain ProtagonistOther11333
ExperienceOther9994
3D VisionOther29363
MinigamesOther8093
SoftwareOther8013
Female ProtagonistOther7208
Story RichOther1742
MusicOther1621
Feature FilmOther233824
Video ProductionOther784
Design & IllustrationOther84
UtilitiesOther87

Content Notices

TagCategoryId
ViolentViolence4667
BloodViolence5228
GoreViolence4345
HentaiSex9130
NuditySex6650
Sexual ContentSex12095
MatureMature Content5611
NSFWMature Content24904