Tags are terms that can be applied to your game, and visible on your store page. Tags are an important set of metadata that helps describe a game to customers and helps Steam figure out how best to recommend your game. Below is some information on how tags work and some tools you have to manage them.
Tags can be applied to a game by the developer, by players with non-limited accounts, and by Steam moderators. This allows players to help mark up games with terms, themes, and genres that are relevant and help describe the game. As the developer of the game, you can also apply tags to your store page.
An infinite number of tags can be applied to your game, but only the top 20 are visible to users and are used by Steam to determine visibility. The tags and weight of tags may change over time as many users apply the same tag to your game, though it tends not to fluctuate too much over time.
Deciding which tags to apply
There is a global set of hundreds of approved tags that can be chosen from to apply to your game. It can be hard to decide which tags make sense for your game, so here are some general ideas on how to approach this:
- Think of the aspects that describe your game. It might be genre like "RPG" or themes like "Space" or particular content like "Vampires". There are also tags that describe gameplay elements like "Turn-based" or aspects of the game environment like "Atmospheric". You can even select from tags that describe the art style of your game like "Isometric" or "2D" or "Pixel" or "Hand-Drawn".
- If you're having trouble thinking of tags that might make sense, take a look at similar games in Steam and note the tags that are applied to those games.
- You can also browse the list of popular tags to see if any apply to your game.
A tag I want doesn't seem to exist. Can I add it?
Store tags that you can apply to your game fall into two categories: approved tags and unapproved tags.
- Adding an approved tag to your game page will allow it to appear publicly and influence where your game shows up.
- Adding an unapproved tag to your game page will allow that tag to only show up to you, and doesn't impact recommendations or store visibility.
Some users add unapproved tags to games, either because it's helpful for them to have some metadata attached to the game for their own purposes or because we've missed approving some useful tag that legitimately should apply to that game.
We're open to approving new tags on a case-by-case basis that make sense as attributes that can be applied to at least a few games. If you have something in mind that isn't already a public tag, please let us know in the Steamworks Discussions
As the developer of your game, you can remove any tag that users have applied that you don't think is accurate for your game.
To remove a tag, follow these instructions:
- Open the editor by clicking the plus sign next to the row of tags visible on your store page.
- Hover over a tag in the list to see a flag icon. Click the flag icon to remove that tag.
Tags and store visibility
The tags that are set on your game will impact where and how your game shows up. Steam uses this information to figure out which other games your game is most like and which browsing pages your game should appear on.
Order and weight of tags
You'll see the tags listed in a certain order. This is ordered by the amount of weight each tag has on your game, as a result of number of players applying that tag to your game. Also, when a developer applies a tag to a game, that tag is given extra weight so that you can have stronger influence over which tags are most relevant.
Tag page visibility
The top 15 tags on your game determine the tag pages that your game can appear on.
The top 15 tags applied to your game will impact which games Steam thinks are similar to yours. Here the order is less important than the overlap between multiple tags. So if your game has "Open World" and "Fantasy", Steam will be more likely to recommend your game to players that have previously played games tagged with "Open World" and "Fantasy". The more tags that overlap, the stronger the correlation and recommendation is for that user.
The recommendation engine also factors in less frequently used tags more than really common tags. So if you have "Action" applied to your game, it matters very little in how your game gets recommended because so many other games have "Action" applied to them. But if you have something like "Party-Based RPG" applied to your game, it has much more influence in matching up with other similar games because there aren't as many games tagged with that term.
The "More Like This" section
Similar to recommendations, Steam looks at the top 15 tags on your game to figure out which other game's pages yours should appear (and which other games should appear on your store page as similar). This is really helpful for players to compare similar games and also to be reassured that your game is similar to other games they might have enjoyed or are interested in.
Search results and filtering
You'll also notice when using search within Steam there is a list of tags on the right-hand side that you can select from to narrow down the results.
Tags are localized
The tags applied to your game may have different words in different languages. For example, the top tag on your game may be "RPG" in English, but it's called "Rollespil" in Danish. The order is the same, it's just the translation of the term that changes based on the language of the user.