Steamworks Documentation
Store Graphical Assets
These are the standard store graphical assets. Most of these are required as part of setting up your game on Steam.

TemplatesDownload templates for sizing and text placements on store page assets.
Contents
  • Header Capsule
  • Small Capsule
  • Main Capsule
  • Screenshots
  • Page Background
  • Bundle Assets

Capsule Guidelines

  • Store page capsule images should contain a readable product logo/name and have accurate dimensions.
  • Capsule images should not contain URLs or operating system/platform/store logos.
  • Capsule images should have PG-13 appropriate artwork.

Header Capsule Required


header.jpg

Usage: This appears at the top of the store page, in the 'Recommended For You' section, in 'Grid View' in the Steam client, in browse views on Big Picture mode, and for Daily Deals if applicable.

Design: This image should focus on the branding of your product. For best results, please use the same artwork that you use for any retail box or marketing and make sure the logo is clearly legible.

Size: Please provide '460px x 215px' . A '292px x 136px' image will be automatically generated from this.

Small Capsule Required


capsule_231x87.jpg

Usage: These are used for all the lists throughout Steam. Search results, top-sellers, new releases, etc.

Design: These are small, so for best results focus on making the logo clearly legible.

Size: Please provide '231px x 87px' image. From that, two smaller sizes (120x45 and 184x69) capsules are automatically generated.

Requirements: Small Capsule should contain readable logo, even at smallest size. In most cases, this means your logo should nearly fill the small capsule.

Main Capsule Required


capsule_616x353.jpg

Usage: This image appears at the top of the Steam store home page in the Main Capsule carousel.

Design: For best results, please use the key art and logo that is being used for any retail boxes or marketing. Avoid using quotes or other strings of text beyond the title of your game. The game's logotype should be easily legible against the background. The art used for them should immediately tell the customer something important about the game. It should be graphically-centric and give the user some sense of the game-play .Avoid placing the logo/title in the lower right corner of the capsule image where it might be obscured by promotional overlays.

Size: 616px x 353px

Screenshots Required


dotascreenshot.jpg

Screenshots should exclusively show the gameplay of your game. This means avoiding using concept art, pre-rendered cinematic stills, or images showing awards, marketing copy, written descriptions, and so on. Please show customers what your game is actually like to play. Menu screens should only be included if they are a unique component of your game.

Usage: Screenshots are displayed on your store page, and on other pages where your game may be featured such as the Steam homepage. You must provide at least 5 screenshots of your product.

Design:

  • Formatting - For best results, please provide screenshots in high-res, widescreen format. Any images you upload to the ‘screenshot’ section of your store page should be screenshots that show your game. This means avoiding using concept art, pre-rendered cinematic stills, or images that contain awards, marketing copy, or written product descriptions. For elements such as marketing copy, awards you’d like to show off, or descriptions of your Deluxe Edition, please use the specific spaces already available on your store page rather than including it in your screenshots.

  • Localizing - To upload localized versions of a screenshot, drag and drop alternative versions on to an existing screenshot's thumbnail. Language name can be used as a suffix to hint to the UI which language this screenshot should be in (For example, foo_japanese.jpg)

  • Mature Content - If your game has mature content, you should mark at least four screenshots as being suitable for all ages. Suitable screenshots should not contain gore, violence, or suggestive themes. These screenshots may be shown outside of your store page, such as on the front page. If you do not have enough screenshots flagged, your game may not appear in these places, even if it otherwise qualifies.

Size: 1280x720 or 1920x1080

Page Background Optional


dota_page_bg_raw.jpg

Usage: This is the image that may be used in the background of your store page.

Design: This should be ambient so as not to compete with the content on the page. A template will automatically be applied to your uploaded file. If you don't upload your own, we'll automatically take the last screenshot and generate an appropriate background image from that.

Size: 1438px x 810px

Bundle Assets

Bundles use the same set of assets as other products on Steam, with one addition:

Package Header Image


civ6.jpg

Usage: This image appears at the top of the bundle detail page on Steam.

Design: This image should focus on the branding of your product. For best results, please use the same artwork that you use for any retail box or marketing and make sure the logo is clearly legible.

Size: 707px x 232px