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Pricing

Overview

Partners on Steam are responsible for setting and managing pricing for their products. The Steamworks Developer site provides tools to configure pricing and discounts in all the currencies supported by Steam. Initial pricing as well as proposed pricing adjustments will be reviewed by Valve and are usually processed within one or two business days. We recommend pricing strategies based on our experience and we may suggest prices based on currency conversions and other factors. During processing we will attempt to check your prices for input errors, but we can't guarantee we will catch every one so please check your prices carefully before submitting.

Required Permissions For Editing Pricing

Only certain publisher accounts have the necessary permissions to enter or adjust pricing or configure discounts for your products on Steam. For new Steamworks partners, the default account is the Steam account that completed the digital paperwork for the Steam Distribution Agreement. But the appropriate person at your organization may vary.

If you don't have the necessary permissions as detailed below, the best bet is to contact one of your Steamworks administrators, which is a user within your organization that has the ability to grant permissions. A list of your Steamworks administrators can be found on the right column of your Steamworks home page (unless you are an administrator yourself).


The following permissions are required for a specific account in order to set or adjust pricing for a product:

  • The Steamworks partner that you are a member of must be the partner getting paid for sales of the product. For example, if you are working on a game with another studio and that other studio is marked as the entity getting paid for sales of the game, then only members at that other studio will have the ability to change prices.
  • Your account must have the specific permission: "Manage pricing and discounts" for the product in question. See Managing Users & Permissions for more details.

Updating Pricing and Adding Discounts

Below is a quick tutorial showing how to update the pricing and enter discounts for your products on Steam.
https://www.youtube.com/watch?v=EQHt1X33MKM

Pricing Best Practices

When thinking about the launch price of your game, you'll want to consider a few different factors.

  • How long will it take customers to play through your game?
  • Is the game highly replayable?
  • Does it offer multiplayer?
  • Are you launching in Early Access?
  • How are games of a similar nature priced?
  • Are you pricing with future promotions in mind?

If you’re serious about the business of selling your game, you should treat it like any other business endeavor, and do some market research. Buy and play other similar games. Read user reviews and customer feedback to get a sense of how much value customers are getting, and use that data to make your own pricing decisions. It’s not about trying to undercut competition with a lower price. Instead, focus on understanding the market and making sure your customers are getting great value for the money they’re spending.

Frequently Asked Questions

Q: How often can I change the price of my product?
A: We suggest that you wait at least two months after release before you change your price. That is the same period of time you should wait until you first offer a discount on your title.

Q: Can I raise the price of my game when transitioning from Early Access to fully released?
A: Yes. You'll need to request a price change a couple days ahead of your Early Access transition to ensure that it is approved prior to your transition.

Note that it's not possible to discount your product for 30 days after any price increase. If you increase your price within 30 days of your transition from Early Access to fully released, your launch discount will not apply.

Q: Can I participate in major sale events if my product recently launched?
A: Generally, you cannot submit a discount within 30 days of release or 30 days from when the launch discount ends. However, you can submit a launch discount to take effect when your game first releases, and if your product releases within 7 days of a major sale event (like the Steam Summer Sale, for example), Valve can help you extend that introductory launch discount to last through the sale event.

There are always future opportunities to put your game on discount, so you shouldn't feel pressured to change your release date for the sake of a seasonal sale event.