Players can choose to follow your game by selecting the option from your store page. This action allows your news and events to appear in the player's Friends Activity Feed and also within their Steam News Hub.
How to follow a game
Just below the screenshots on the game's store page, there is a button to follow the game.
Following can also be done from the top of the game's community hub.
What following does
There are two specific things that happen for a player that follows your game:
- When you post an event or announcement, those posts will appear in the activity feed for players that follow your game. Here is a link to your own activity feed for reference: https://steamcommunity.com/my/home
- When you post an event or announcement, those posts will appear in the News Hub for players that follow your game.
How to see the number of followers
When a player hits the button to follow your game, they are also technically joining a mostly hidden game group. The only place we display this follower count is as 'members' of your game group. You can get to this deprecated game group by putting your game's appID in this URL https://steamcommunity.com/games/<appid>
(note: if you have an older game on Steam and have a custom URL set for your game group, you may need to enter that custom name at the end of the URL instead of the appID)