Steamworks 文献库
愿望单
In Brief
Players can add your game to their wishlist on Steam to keep track of games they are interested in. When your game releases or goes on discount, those players automatically receive a notification.
Level of integration
None required, aside from creating your store page.

概览

Once your game has a publicly visible store page listed within Steam, players may begin adding your game to their wishlist. Prior to the release of your game, this gives you a place to point your fans and interested players where they can take action to express their interest and keep track of your game. Along the way, this gives you a sense of the level of interest by potential customers and a way of notifying interested customers when your game releases or goes on discount.

愿望单通知

Email notifications may be sent to customers based on a variety of trigger actions related to your game, software, or video on Steam. These triggers may change in the future, but this is a description of current set of features.

Discount e-mails typically send within a few hours of your product's release or discount. In high volume e-mail periods, time to notification will be longer.

Customers who have been notified about your game within the last week (including "now available" e-mails from product launches) will be on e-mail cooldown, and will not receive additional communication until the week-long period has passed.

Note that customers must have verified their e-mail account to receive messages, and that some customers may have opted to configure their e-mail preferences to not receive some or all of these kinds of e-mails.

产品发布(发行或抢先体验)

When your game releases, either in Early Access or as Full Release, any user that has the game on their wishlist at that time will receive an e-mail notification about the game being available.

If your game has released in Early Access and then transitions to Full Release, another e-mail will be sent to users with the game on their wishlist at that time.

For more information on preparing for release, please see the 发行流程 documentation.

促销折扣

Any type of discount at or above 20%, whether a curated feature spot, a weeklong deal, or a custom configured discount will trigger a notification e-mail to users with your game on their wishlist.

Discounts must, at a minimum, affect the lowest priced package for a game. For example, if you have a $20 Regular and $30 Deluxe package for your game, just discounting the the Deluxe package would not trigger wishlist notification e-mails, you would also need to discount the Regular package.

Discounts must be global. There may be different packages across regions, but all regions must be discounted.

Discounts must be over 8 hours in duration, and may not be over one week old.

For more information on discounts, please see the 折扣 documentation.

您的愿望单数据

Within each app's details page on the Sales & Activation Reports Portal, you'll find a section for "Wishlists". This section tracks additions, purchases, and deletions by users that have your game on their wishlist. Additionally, you can see a breakdown of wishlist numbers by region or country in the "Regional sales report" section for each app. Wishlist data is updated daily for the previous date (ie. as of March 2nd, you can see all of the data up to March 1st)

You can also find some past analysis of wishlist behavior written up in the Steamworks Developer Group here, including averages on conversion rate from wishlist e-mails and conversions of wishlists over time.

最佳实践

Here’s our three biggest suggestions:
  1. 在您准备就绪时,请尽早设置“即将推出”页面,以便感兴趣的顾客能将您的产品加入愿望单,并于产品推出时接到通知。
  2. 长期参与,游戏发行后别急着把焦点转往下一款。 许多用户会等待时机,再购买您的游戏,例如游戏由抢先体验过渡到完整发行、内容更新、打折,或愿意和他一起玩的朋友出现。
  3. 特卖或促销过后,参考愿望单数据规划未来决策。 长时间内的趋势可以帮助您识别哪种沟通能够让最多人购买以及将游戏添加入愿望单。

常见问题

问:电子邮件通知会于触发多久后发送?

答: E-mail notifications may be sent out over multiple hours depending on how many users the system needs to send to. Additionally, notification emails may include several titles, depending on how many a customer has on their wishlist.

问:针对特定产品发送电子邮件通知的间隔时间是多久?

答: If notification events for a specific product occur closer than a week or two together, the second e-mail may not be sent to the same user.

问:用户可以在哪里配置电子邮件偏好?

答: From the upper-right corner in Steam, select your user name to activate the drop-down and select "Account Details." From there, you can select "Manage Email Preferences" to pick which types of communication you wish to receive.

问:所有顾客都会收到愿望单通知吗?

答: Only customers who have verified their email address with Steam will receive notifications.

问:如何跟踪电子邮件通知引发的活动?

答: If an email notification is sent for your title, visits to your store page will be visible by going to “Marketing & Visibility” -> ”Traffic Breakdown” on your App Landing Page.

Additionally, you can monitor e-mail campaigns and conversion rates by going to the financial reporting site, clicking “View detailed wishlist breakdown” and scrolling to the bottom of the page. It will show you e-mail notifications sent during the selected time period.