Overview

You can enable Google Analytics for your Steam Store page and/or Community Hub for anonymized data about your traffic sources and visitor behavior. The data returned and visible to you excludes any users that have opted out of having the necessary Google Analytics cookies set in their browser.

Getting a Google Analytics Tracking ID

To view traffic sources and behavior on your Steam pages, you will need a Google Analytics account and a tracking ID from Google Analytics that you enter in to the Steamworks configuration site for your application.

You'll need to start by creating an account in Google Analytics if you don't already have one. Head to https://support.google.com/analytics/answer/10269537 for more information. Note that Steamworks currently only supports "UA" Universal Analytics from Google.

Once you have enabled Analytics, you will be directed to create a new account and property, which is where you define a friendly name, URL and ultimately get the tracking id necessary to enable this on Steam. Here is an example of what to enter for your product:



You'll need to set the "Web Site URL" field above to be the URL of the page you will be using the tracking code for.

If you are tracking your store page, you will need to use this URL format: store.steampowered.com
If you are tracking your community hub, you will need to use this URL format: www.steamcommunity.com

Once you have filled in all the necessary information and clicked the "Get Tracking ID", you will be taken to a page that shows you your new tracking ID. You will need to take that ID and enter it in to the appropriate location as described below.

For easily tracking your Store traffic and Community Hub traffic, you'll want to create two unique tracking IDs. Otherwise the URLs can get confusing when viewing the traffic in Google Analytics.

Enabling For Your Store Page

Once you have a Tracking ID in hand as described above, you'll need to enter that ID into your store configuration page in the Steamworks website for whatever product you wish to track.

1. Go to your Steamworks home page
   
2. Search for or select the application you are interested in tracking
   
3. On the application landing page, click "Edit Store Page"
   
4. In the Store Page Admin, select the "Special Settings" tab and enter your code in the appropriate section there
   
5. Save and publish your store page (or wait until your store page is released)

Once the store page is published, you will start seeing any traffic to your page show up in the real-time data in Google Analytics.

Enabling For Your Community Hub

Once you have a Tracking ID in hand as described above, you'll need to enter that ID into your community configuration page in the Steamworks website for whatever product you wish to track.

1. Go to your Steamworks home page
   
2. Search for or select the application you are interested in tracking
   
3. On the application landing page, click "Edit Steamworks Settings"
   
4. In the App Data Admin, select "General Community" from the Community tab and enter your code in the appropriate section there
   
5. Save and switch to the Publish tab and publish your changes

Once the Steamworks Settings are finished publishing, you will start seeing any traffic to your Community Hub show up in the real-time data in Google Analytics.