Promo Event Tools, Rules, and Guidelines (Steamworks Documentation)

Promo Event Tools, Rules, and Guidelines

Steamworks Documentation > Store Presence > Promo Event Tools, Rules, and Guidelines

Steam has a set of tools for creating and configuring a custom sale landing page that you can use to highlight games for a special sale, game festival, or digital companion for a physical convention. This feature needs to be enabled by Valve for your developer or curator group.

Please read carefully the rules and guidelines below and look for instructions for how to proceed.

Joining Third-Party Sales Events as a Participant

If you're here because your game has been invited to join one of these events, please take a look at our Participating in Third-Party Events page here: https://partner.steamgames.com/doc/store/promo/thirdpartyevents

Hosting Third-Party Sales Events

If you're here because you'd like to host your own third-party event on Steam, or expand your existing gaming event with an on-Steam presence, please read further here:
https://partner.steamgames.com/doc/store/promo/organizers

Tutorials & Tips

Sale Page Editor Tools:
https://partner.steamgames.com/doc/resources/Sales_Feature_Beta

Graphical Assets:
https://partner.steamgames.com/doc/store/assets

Example Timeline:
https://partner.steamgames.com/doc/store/promo/planning