Steamworks Documentation
Steam Pirates vs. Ninjas Fest (2024)
Pirates_Ninjas_Fest_2023

Steam Pirates vs. Ninjas Fest attempts to answer the age-old playground question: who would win in a fight, a pirate or a ninja?

This event runs January 22 at 10:00 AM PST (UTC-8) to January 29 at 10:00 AM PST (UTC-8) and will include eligible titles with sections for discounted titles, unreleased titles in Coming Soon mode, games with demos, and more.


For general information about Steam themed sale events, including details on the selection and invitation process, ways to participate (discounts, demos, and upcoming releases), event visibility and promotion, in-event game visibility, and marketing materials permissions, please visit the Steam Themed Sale Events parent documentation page.

Table of Contents

Important Dates

  • January 18 - The trailer announcing the event launches on this day. At this point, you're welcome to share your participation in the event. Assets for this purpose will be available in the Asset Kit below.

  • January 22, 10am PST - The event starts. This is the deadline for entering a discount, and opting out if you no longer want to participate.

Eligibility

Games must be launched or in Coming Soon mode to be eligible for these events. If your game is not yet in Coming Soon, you can appeal to have your game join once you've released your Store Page. The base game must be eligible for the event; DLCs alone are not eligible. Eligibility is determined by the tags applied to your game's store page, as well as the gameplay that is evident from how you describe and represent your game on your store page.

All the games in this Fest must majorly feature either a pirate or a ninja. If you've got both, even better! And just so you know, we aren't the pirate or ninja police—if your title features sparkle ninjas in pink and space pirates, that's totally fine, but those characters should still be identifiable as a ninja or pirate. Your ninja character should probably be stealthy, agile, use throwing weapons or swords, and maybe even wear tabi. Your pirate better be near the sea (or something sea-adjacent, if your title is set in space or somewhere else without oceans), with an eyepatch or a parrot, and have an unhealthy obsession with gold and plunder.

If your game has a bunch of people in it, then your pirate and/or ninja must be front and center! If you're a game that takes place by the ocean, and you occasionally run into pirates: sorry, this is not the event for you. If "naval" is a better descriptor than "pirate" for your game, then that's also not good for this event. A treasure hunter is not a pirate, unless he's on a ship with a crew that may or may not be running from the authorities because they stole a lot of something in the last port. If a five-year-old would recognize your character as a pirate or a ninja, then this is the event for you!

Games likely to be eligible will (at minimum) include one or more of these tags:
  • Pirates
  • Ninja

Games likely to be eligible typically feature mechanics and/or elements including:
  • The primary character(s) must be either a pirate or a ninja, and the environment must be comfortable for either
  • If the primary character can be described as a "buccaneer," "swashbuckler," or similar, there's no requirement that someone has to be explicitly labeled as "pirate"
  • Hunting pirates and/or ninjas are not eligible, unless it is the primary gameplay

Examples of games that may not feature gameplay with pirates or ninjas (as described above) as the primary game mechanic and thus may not be eligible include:
  • Games that take place on islands with ships - pirates must be involved
  • Match-3, platformer, and puzzles where the main character is a pirate and/or ninja, but the environment is mostly not-pirate or ninja themed

Check your list of eligible games here: https://partner.steamgames.com/optin/sale/pirates_ninjas

Asset Kit

Download the below kit of images and templates to use on your own social media channels when telling your fans about your participation in this event. These assets are designed to work well on various platforms and you're welcome to use them to let players know you'll be participating, which you may do after the official event trailer announcing the event launches (typically four days prior to event start; please reference Important Dates above).

Download here: Pirates_vs_Ninjas_Partner.zip

Frequently Asked Questions

Q. I haven't received an email invitation and have a game I believe fits the eligibility criteria described above. How can I confirm whether my game has been invited and request an invitation if it has not been invited?
A. If you haven't received an email invitation and believe you have a game that fits the eligibility criteria described above, please check:


If your game is not found via the paths above and you believe it meets the eligibility criteria, please use the appeals process available at the bottom of the registration page.

If your game was found via the paths above but you didn't receive an email, please check your Steamworks communication preferences (instructions available in the Steam Themed Sale Events parent documentation page).

Q. Do I need to register my game before entering a discount?
A. Yes, you need to do the following things in order:
  1. Follow the link in the invitation email, or click this link to see your eligible games and register each: https://partner.steamgames.com/optin/sale/pirates_ninjas
  2. Once a game is registered, you can then enter discounts on the Discount Management page: https://partner.steamgames.com/promotion/discounts/dashboard/

Q. Will there be livestreaming as part of this event?
A. Livestreaming will not be featured on the sale page, but you're welcome to livestream on your own game's store page as you wish.

Q. I've changed my plans. How do I cancel my registration?
A. Just return to the registration page for your game by inserting your appID at the end of this URL https://partner.steamgames.com/optin/sale/pirates_ninjas/<appid> and deselect the checkbox at the very bottom of the page to remove your game from the event.



For general information about Steam themed sale events and FAQs, please visit the Steam Themed Sale Events parent documentation page.

Need Help?

Contact us here if you have questions regarding this event.