The Steam Game Festival returns on October 7th! The Steam Game Festival is a multi-day celebration where fans can try out demos, chat with developers, watch live streams, and learn about upcoming games on Steam. For developers, the Steam Game Festival is an opportunity to get early feedback from players and build an audience for a future launch on Steam.
The 2020 Steam Game Festival: Autumn Edition will run from Wednesday, October 7th, 10AM PST to Tuesday, October 13th, 10AM PST.
Opt-ins must be received by Wednesday August 26th at 10AM PST in order to be considered for featuring.
The 2020 Steam Game Festival: Autumn Edition is open to any upcoming game on Steam that meets the following criteria:
- A game on Steam with a release date set between October 13th, 2020 and May 1, 2021, with a publicly visible Coming Soon page by the time the festival begins.
- A publicly playable demo by the time the Steam Game Festival begins.
To opt-in your game for the 2020 Steam Game Festival: Autumn Edition, complete the following steps for each game you plan to submit.Complete by August 26th, 2020
Complete prior to October 7th at 10 AM Pacific Time
- Visit this URL to see all your games that qualify: https://partner.steamgames.com/optin/sale/game_festival_autumn2020 (note if your Steam account is a member of multiple Steamworks Partners, you may need to switch Partners at the very top of the Steamworks page to see the appropriate games)
- Complete the Opt-In Checklist for each game you wish to participate.
- Set Up your Coming Soon page. You will need to have a Coming Soon set up page to be considered for featuring. You can optionally publish it, but that isn't required.
During the Festival
- Publish the Coming Soon page for your base game. This is the page that players can visit to read about your game, watch trailers, look at screenshots, and where the download button for your demo will be. We strongly recommend publishing your Coming Soon page as soon as possible to give enough time for review before the festival begins.
- Set up your demo on Steam. Remember to give at least 3-5 business days to allow enough time for your build to be tested.
Optional: Release your demo. We encourage you to release your demo before the festival starts to make sure it's working properly and you have enough time to troubleshoot any issues before the festival begins.
- If you plan on streaming, test that you can do a live stream of your game (here are the steps for streaming a Demo on Steam: Broadcasting a Game Demo to the Steam Store.
A Note on Future Events
- Release your demo if you haven't already.
- Promote on social media using the Asset Kit.
- Check your Community Hub and other social channels for feedback on your demo.
Based on feedback from players and developers, we have decided to make the Steam Game Festival a recurring event. The tentative dates for the next two events are February 2021 and June 2021. In order to make the selection of games as relevant as possible for customers, beginning with the 2020 Steam Game Festival: Autumn Edition, games must meet the following criteria to be eligible:
- Games may only participate in one of the following events:
- Autumn 2020
- February 2021 (tentative)
- June 2021 (tentative)
- Participating games must have a planned release date within 6 months of the festival. If you think your release date will be more than 6 months after the festival, you should plan to opt-in to a future event. Note that releasing into Early Access will still count as a release, since the game will be purchasable and playable by the Steam community.
During the festival, we encourage you to schedule streaming or other events to interact with the Steam community and show off your demo. During the Steam Game Festival, you'll be able to schedule up to two live stream events which will appear on a calendar for players to browse.
For more information, refer to the Opt-In page and the Events documentation: Events and Announcements Tools
Asset KitYou can use the official asset kit
to promote your participation in the Steam Game Festival.
If you've still got questions, please reach out to us through the Developer Support tool and someone from the Steam team will get back to you: https://help.steampowered.com/en/wizard/HelpWithPublishing?issueid=927
Frequently Asked QuestionsQ: Are Early Access games eligible to participate in the Steam Game Festival?
A: Only games that have not released a playable build yet are eligible. If you have a game that will be coming to Early Access between October 13th and May, 2021, then your game is eligible. If your game is already released and available in Steam Early Access, then your game is not eligible to participate in the Steam Game Festival.Q: Do I need to have my game and store page reviewed in order to opt-in?
A: No, you need none of your pages or builds reviewed prior to opt-in. However, you may want to build as much of your base game's store page as you can prior to opt-in so that Valve can learn as much as possible about your game to decide where best to categorize your game and whether additional feature opportunities apply. Q. I've changed my plans. How do I opt my game back out?
A. Just return to the opt-in page for your game by inserting your appID at the end of this URL https://partner.steamgames.com/optin/sale/game_festival_autumn2020/<appid>
and deselect the checkbox at the very bottom of the page to remove your game from the festival.