Steamworks Documentation
Steam Game Festival
The Steam Game Festival is an event that shines a spotlight on games releasing in the next year. From June 9th @ 10am Pacific until June 15th @ 10am Pacific, game developers have the opportunity to show off their upcoming releases to a global audience, giving gamers on Steam the chance to try them out, learn more, and add them to their wishlist!
Submission deadline All games that opted in by April 24th and submitted a demo for review by May 29th are qualified.

Demo Launch Plan

When the Steam Game Festival goes live at 10am Pacific time on June 9th, we'll automatically mark your demos as 'available' for the duration of the festival. When the festival concludes, those demos will then become unplayable.

If you have a demo that is already playable, we won't make any changes to it and it will continue to be playable after the festival concludes.

Featured Opportunities Via Live Events

The Game Festival page will be broken down into a few different genres and main categories, with a calendar for each section. So, when you are planning for when you want to be online, take a quick look to see which other games have picked a spot on the calendar and you can work around that. If you see a lot of other games already scheduled on, say, Saturday at 8am, you have the ability to choose another spot.

Visit the calendar page to see the categories and get started. You can create and post your event at any time up-to or during the Steam Game Festival.

screenshot_demoQuickPitch.jpg

Game Demo or Short Playable Experience (Required)

During the Steam Game Festival, fans around the world will be able to learn about the participating games and try them out though a demo or short playable experience. Demos will be available for the duration of the event and removed from customers libraries once the event is complete.

You may already have a standalone appID that you are using for your demo, like a prologue or some other playable experience that isn't technically set up as a Demo app under your game. If so, you will need to re-upload it as a Demo per the documentation above in order to participate in the Steam Game Festival.

Quick Pitch (Recommended)

You can provide players with a quick pitch to describe your demo and the team behind it if you wish. This will be surfaced on your game's store page as well as in your game's listing in the Steam Game Festival website. Use this as an opportunity to tell your fans what your demo is like, how long it is, and something about the team behind your game if there is an interesting founding story. Think of it as the pitch you might give to someone if you were hosting a booth on the show floor of PAX, GDC, E3, Gamescom or other physical game convention.

To get started, visit your app's landing page in Steam and click "Post/Manage Events & Announcements" and then click "Create new Event or Announcement". You'll find an option to create a Quick Pitch from there.

Host A Live Stream or Chat Session (Recommended)

During the festival, a schedule of upcoming events will be visible for players to browse. You can schedule a time where your team will run a live-stream or be available to chat with your fans. The goal is to schedule a time when players can get a chance to connect with the developers behind the game. You can live-stream the game while chatting with the fans that are there to watch. Or you could host a time in live chat, a forum, Reddit, or another choice of location where you'll be available to answer questions and chat with fans.

To get started, visit your app's landing page in Steam and click "Post/Manage Events & Announcements" and then click "Create new Event or Announcement". You'll find an option to create a Live-Stream Event from there.

Learn more about Events & Announcements.

FREQUENTLY ASKED QUESTIONS

Q. What are the requirements for entry?
A. In order to be eligible, you must have a Steamworks developer account in good standing and have a game you plan to release on Steam between June 15, 2020 and the summer of 2021 with an approved and visible store page.


Q. Does my game need to show a public release date?
A. Yes, although the release date doesn't have to be exact. For instance, the release date could be 'November 2020' or 'Fall 2020' if you aren't ready to commit to an exact date.


Q. Do I need a store page for my game?
A. Yes, you need to have a store page that's visible by the time the festival starts. Our goal is for customers to be able to play your game, learn more about your game and have the opportunity to add it to their wishlist. A store page is necessary to accomplish these goals.


Q. Do I need a demo?
A. Yes, a demo or small playable section of your game is needed to participate in the Steam Game Festival. The demo needs to be live by at least the start of the festival.


Q. Can I submit more than one game?
A. You can submit any games that are due to release before the summer of 2021. If you have more than one game that matches this criteria, then you can have more than one game in the Festival.


Q. Is my Early Access game eligible?
A. Unreleased Early Access games can certainly participate, but games that are already released and playable in Early Access are not eligible to be included in this event.


Q. What if I’m unsure whether we’ll hit our target release before the summer of 2021?
A. We're asking you to use your best judgment. If you think the game is realistically going to release within the next year, then we would like for you to participate. If it's more likely that your game will ship after the summer of 2021 or later, then we would prefer that you do not participate in this event and instead wait until an opportunity closer to the launch of your game.


Q. How do I go about setting up a live-stream or chat?
A. Please check out the Events and Announcements Tools documentation for a primer on scheduling a time for specific types of events. To live-Stream to Steam, please check out the Live Streaming documentation.

More Information & Contact

For more information and Frequently Asked Questions, check out our documentation here: Steam Game Festival.

If you've still got questions, please reach out to us through the Developer Support tool and someone from the Steam team will get back to you: https://help.steampowered.com/en/wizard/HelpWithPublishing?issueid=927