Some game developers choose to run special events in their games during Halloween, even if the game is not normally associated with ‘Horror’. With the tools available for events and announcements, along with additional visibility for events and announcements in the Steam Library, you have access to some great ways to communicate with your audience about limited-time Halloween-themed content or activities taking place in your game.
For more information on the Steam Scream Fest event, please see the Steam Scream Fest documentation
Halloween Event Types
If you're adding new maps, skins, artwork, or other content to your game for Halloween, or running limited-time events with special themed content, challenges, or other similar activities, please let us know by selecting "Halloween Event" using the Steam Events system when creating a new event or announcement (available beginning September 10). Documentation on creating Events and Announcements is available here
We've set up a few common categories for Halloween Events to provide even further detail:
- New DLC or Permanent Addition to the Game
This can be free or paid, but should be used if the content will be available permanently, even after Halloween ends.
Examples: New maps, new game-mode, etc.
- In-Game Event
Announce the time period for players to participate in some in-game activity to gain rewards or just be together.
- XP Boost
Announce a time when players will get extra points for playing your game.
- Loot Event
Announce a chance to find limited-time or new, rare, or unique loot. Or, increase availability of loot by participating players.
- Perks Event
Announce players having access to limited-time bonus or perks within game by completing tasks and/or participating in community events.
- In-Game Event
Host a special in-game event with temporary Halloween-themed visuals.
Halloween Event Eligibility
The below eligibility criteria must be met in order to be considered a Halloween Event. There will be a review process to confirm Halloween Events meet the established criteria, and those events not meeting the below criteria will be recategorized.
- Elements—e.g. dedicated items / cosmetics, thematic quests, maps, characters, and/or action—must occur in-game. A purely cosmetic or superficial reskinning of assets like the menu is not sufficient.
- Description of in-game event must be clear and easily determinable.
- In-game event must run at least during the dates of Steam Scream Fest: October 25 at 10:00 AM PDT (GMT-7) to November 1 at 10:00 AM PDT (GMT-7)
Halloween Event Visibility
Halloween-themed in-game events appear in the usual places such as your game's store page, in your players' Steam Library, and in your game's Steam Community Hub, and will also be featured in the Steam Scream Fest event. Please see the Steam Scream Fest documentation
for more information on this event.