Steamworks Documentation
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Developer, Publisher, and Franchise Sale Pages

[section=overview]Overview[/section] Developer, Publisher, and Franchise Sales are custom sale pages that Steamworks Partners are eligible to run once a calendar year. These pages live independent of your [doclink=store/creator_homepage]Creator Home[/doclink], have a different / customizable URL, and is also shown differently on Steam. …

[list] [subsection]Eligibility[/subsection] A minimum of three paid titles are required for home page featuring. We tend to approach each decision from the customer's perspective - so having one strong title is generally not sufficient. We'll evaluate your catalog as a whole, based on demonstrated current customer interest. …

Top Sellers Lists

[/b] A: No- we don’t have an editorial team picking games for Top Sellers, Popular New Releases, Popular Upcoming, or other storefront charts. Those are all based on player data. [b]Q: Will every customer see my game if it’s a top selling title?[/b] A: The top selling list respects each player’s content preferences, and customers can filter out certain categories of content from the store if they wish. …

[/b] A: The default store front page view is territory-specific, so customers might see different games depending on what’s popular in their area. However, all users can click through to see the global Top-Sellers list.…

Steam Cloud Play (Beta)

[callout][b]NOTE[/b]: This documentation is for developers interested in learning more about Steam Cloud Play for their games on Steam. If you are a customer and are interested in signing up for NVIDIA GeForce NOW, click [url= https://www.nvidia.com/en-us/geforce-now/#product-matrix]here[/url].…

Visit this knowledge base article [url]https://nvidia.custhelp.com/app/answers/detail/a_id/5023[/url] for a list of supported countries [b] How do I sign up as a customer to play my supported Steam games on GeForce NOW?[/b] You can sign up as a customer [url=https://www.nvidia.com/en-us/geforce-now/?…

Seasonal Sales

The front page will refresh the options regularly throughout the sale to display fresh games for customers who are browsing often. The goal is to get every featured title a chance to maximize their visibility for the entirety of the sale, and not just a 24-hour period (which is what the featuring used to be) and to make it easy for customers to find the great games and great deals. …

However, if your 30-day Price Introduction Cooldown ends during a seasonal sale, you could choose to join the sale already in progress by manually entering a custom discount once your cooldown ends (i.e., 30 days or more from your release date or price increase). In any case, there are always future opportunities to put your game on discount, so you shouldn't feel pressured to change your release date or pricing updates for the sake of a seasonal sale event. …

Homepage Example

This section will then automatically populate with the titles we've made, sorted in order of revenue. [section]Customized Tags[/section] [docimg=custom_tags_01.jpg]custom_tags_01.jpg[/docimg] You can also customize the tags that are shown in the left-most column of your tabbed area. …

Steam Frame Standalone Compatibility Review Process

(See [url=https://partner.steamgames.com/doc/steamframe/compat#FrameCompatibilityChecklist]Frame Compatibility Checklist[/url] below.) [*]When the review completes, you'll be provided detailed point-by-point results through the partner site. [*]You'll have a window of time to review these results before they're published. [*]Once published, customers will be able to see the results of your compatibility testing when browsing games in their library or the store. [/list] The results of a compatibility review will not affect whether your game is available to customers on Frame, but will affect how it is presented. …

We trust you'll target what makes most sense for your game and customers. [b]Performance[/b] [list] [*][b]2D titles[/b]: your game must run at a minimum 30 fps at 1280x720 during normal play. [*][b]VR titles[/b]: your game must run at a minimum of 72 fps at 1728x1728 during normal play. …

Creating a retail and "Gold Master" disk

[section=Requirements]Before you begin[/section] Before customizing a Steam gold master disk, first package your game files in one or more depots and [doclink=sdk/uploading#Building_Retail_Install_Discs]create a retail disc[/doclink]. [section=Setup]Customizing the Steamworks Setup Application[/section] The Steamworks SDK includes a customizable installer that you can include on your gold master. …

Sale Page Tools - Section Types

[/list] [subsection]Section Options[/subsection] Each section has a few options you can specify [list] [*][b]Section Title[/b] - You can choose from a list of titles that are already translated and ready to go, or you can enter a custom title. Make sure you save your custom title separately, by clicking "Save Title" next to it. [*][b]Section Subtitle[/b] - Most sections also support a subtitle too if you need to explain anything more about a given section. [*][b]Background Settings[/b] - You can customize the background color of each section, and even provide an image if you wish. …

[/list] [subsection]Key Features[/subsection] [b]Automatically pulls in:[/b] [list] [*][b]Localized name[/b] - The name of the linked sale event in the customer’s language. [*][b]Store page banner[/b] - If available, the linked event's promotional banner. [*][b]Game list[/b] - A subset of the games featured in the linked sale. …

Radial Menus

Here's an example of a developer shipping custom icons with their game: [docimg=dqdx_sc_radial_icons.png]dqdx_sc_radial_icons.png[/docimg] [callout=green] [h3]Fun Fact[/h3] Animated GIFs can be used as custom menu icons!…

We set this by selecting the special "action set" button in the binding screen and selecting "Apply Action layer --> System Options" from the pop up menu: [docimg=slime_rancher_radial_menu_config_3.png]slime_rancher_radial_menu_config_3.png[/docimg] Note that the special "action set" button will not appear in the binding menu if you don't have any custom action sets defined. This means that you must create your custom action set layer [i]before[/i] you try to set up the activation toggle for it. …

Sales and Marketing

[/td] [/tr] [tr] [td][doclink=marketing/visibility]Visibility on Steam[/doclink][/td] [td]Prominent visibility of products on the front page of the Steam Store is a careful balancing act. We want to show products that customers are interested in buying and are going to be happy with, while also giving new games and software a chance to find their audience.[/td] [/tr] [tr] [td][doclink=marketing/wishlist]Wishlists[/doclink][/td] [td]Email notifications may be sent to customers based on a variety of trigger actions related to your game, software, or video on Steam. These triggers may change in the future, but this is a description of current set of features.…

DLC Visibility

This offers lists for Top Selling, New Releases, Upcoming, and discounted and provides for ways to customize additional ways of organizing the DLC. [docimg=browse_page_example_1.png]browse_page_example_1.png[/docimg] [subsection]Default Appearance[/subsection] This browse page will automatically list your DLC with a couple of default logic. Here is a general idea of what happens by default: [list] [*]The page will first list out the items that you specified to appear on your base game's store page. [*]If those items of DLC all have at least 4 screenshots, then we’ll display all those items of DLC in big sections on the browse page, which shows the short description, price, and 4 screenshots. [*]If not all the items have at least 4 screenshots, then we fall back to just showing a row of capsules. [/list] [subsection]Customization[/subsection] You can customize these pages with a similar set of options that you have for configuring your [doclink=store/creator_homepage]developer or publisher homepages[/doclink]. …

Steam Community

[url=https://partner.steamgames.com/doc/features/workshop]Setting up your Steam Workshop[/url] [*][b]News[/b] - This tab contains your custom announcements along with any syndicated news about your product. Announcements are a great way to officially communicate with your players. …

Once you've had a chance to monitor some of the discussions that are happening in your hub, you'll have a good idea of any customization requirements. You can add or remove sub-forums or customize existing ones with the following options: [list] [*]Name - The name of the subforum [*]Visibility - Controls who can view each subforum and the content in it. [*]Post rights - Who is able to post in existing threads and create new ones. …

Store Page Written Description

With those in mind, here are some best practices: [list] [*][b]Less Can Be More[/b]: You have more space here, but don't forget: the more you write, the less likely a customer will read all of it. Avoid long paragraphs or 'walls of text.' [*][b]Make it Skimmable[/b]: Consider bolding your key features or section headers using the provided formatting tools. Most customers will only skim this section anyway, so bolding the main ideas will help them stand out. [*][b]Keep the Newbie Audience in Mind[/b]: Many people will encounter your game for the first time through its store page. …

Demos

[/introblock] [section]Overview[/section] Steam has the ability to provide free demos for your customers so that they can try before they buy. It's up to you whether or not a demo will be beneficial for your title, but there are a couple of useful things to consider: [olist] [*] Quality – Customers are generally using the demo to make a purchase decision on your game. …

We generally recommend waiting until launch, but there are circumstances where putting a demo out prior to release is effective. If, for instance, you feel like customers need to touch the game to really understand it, then a quality demo prior to release can be useful. [*] Length – You need to balance giving the customer enough content to get them excited, without giving away so much that they feel like they've experienced everything the game has to offer. …

Licensees

[/list] [h4]Dynamic License Management[/h4] You can now offer your customers games on Steam using a dynamic pool of licenses. Users can log into Steam [b]using their own personal Steam accounts[/b] and have access to both their own games and [b]games that you offer[/b]. …

[h4]Support for Personal Steam Accounts[/h4] Using dynamic license management, your customers will be able to play your games using their own Steam accounts. This means that they can earn XP, badges, collect game drops, or even make in-game purchases within your business just as they would at home. …

Store and Platform Traffic Reporting

The traffic breakdown reports are designed to show you where your game is being surfaced to customers and which channels are directing players to your store page. Below is more information on how traffic reporting works on Steam. …

[subsection]Visits[/subsection] Visits are unique page loads of your product's store page. Customers frequently return to a product page multiple times from multiple origins before deciding to make a purchase, so the metrics captured here are intended to convey the variety of places where customers are finding your product and clicking to learn more. …

Franchise Pages

[docimg=our_franchises_02.jpg]our_franchises_02.jpg[/docimg] [section]Highlight franchises on your homepage[/section] Now you can customize your sections on your homepage to show a list of your franchises. When editing the sections on your developer or publisher homepage, select “Link your Homepages” from the type picker. …

This has many of the same benefits of following a developer, except that it is scoped to just products that are part of that franchise. When a Steam customer follows your franchise, they are giving Steam a strong signal that they enjoy that content and allows Steam to expand the customer store experience in the following ways: [list] [*] [b]Email notification[/b] - Followers of your franchise will receive an email when a game in your franchise releases or enters early access or exits early access. [*] [b]Featuring games[/b] - When followers are browsing either the Steam front page or a genre and/or tag Steam hub page, Steam will mix in recently released games from the franchise into the main capsules on those pages. …

Steam Inventory Item Accessories

Item accessories provide a way for players to customize their in-game items, and to create more valuable, interesting, and even unique versions of common items used in your game. Attached accessories will be visible in the Inventory view on the community, and will create "Unique" (non-commodity) item listings when they are offered on the Steam Community Market. …

[code] Stickers applied 123 times [/code] [subsection]Removing or replacing accessories[/subsection] Once consumed, an accessory item can't be restored by removing it from the customized item. Accessories can of course be removed - see the per-item tags documentation for methods to remove tags from an item. For user customization, you may choose to offer a tag_tool whose only purpose is to remove existing accessories. …

Content Survey

The information provided here will determine how your game appears relative to each customer's preferences. Because mature content such as depictions of violence and sex can be sensitive in nature, it is important that you make honest and accurate disclosures. …

Through the content survey and our own pre-release review, Valve attempts to meet three goals regarding Adult Only Sexual Content: enforce legal limits, respect game makers' creative freedom, and fulfill the expectations of customers. Having Live-Generated AI Adult Only Sexual Content during gameplay could affect our ability to meet these goals. The legal and customer risks are substantial enough that we don't want to ship Live-Generated AI Adult Only Sexual Content at this time. …

Features

Steam provides many different features and APIs to improve the multiplayer experience for developers and customers alike. With these features you can easily allow players to find and play with each other using the Steam Matchmaking APIs, or use the Steam Game Servers API to provide persistent dedicated servers that your players can create communities around.…

Whether you choose to integrate our anti-cheat APIs or use your own solution, make sure you give your customers proper warning that such a system exists and that you have UI ingame that clearly explains the ban.[/td][/tr] [tr][td][doclink=features/steamvr][/doclink][/td][td]Steam and Steamworks provide robust support for Virtual Reality experiences via SteamVR. …

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