As content is released, customers who have purchased the Season Pass will gain access immediately. [b]By offering a Season Pass, you are promising future content. …

[/b] If you're considering offering a Season Pass for your game, it's a good idea to think about whether there's a customer benefit to buying the upfront Season Pass. For example, a customer might benefit from a lower overall price on all the content, or extra content thrown in for free. …

German regulators have specified that all games must have an age rating in order to be offered to German customers on Steam. [callout]Starting on [b]November 15, 2024, [/b]Steam will no longer display games to customers in Germany if the game is missing a valid age rating.…

s&jump=usktitle&post_type=usktitle]official website[/url]. [b]Q. Will this affect customers who already own a license to my game?[/b] A. No. If your game does not have an age rating this will affect the visibility of your game on the German Steam storefront but German customers who already own a license will be able to continue to access and play it without restrictions. …

Some common issues developers run into: [list] [*] [b]No items show up[/b] - This can happen if no prices have been set for your item definitions. [*] [b]Item Store is not visible[/b] - Your Item Store will only be visible to everyone if your app has been released and you've manually set the Item Store live, which you can do from the store page settings for your app. [/list] [section=Customization]Customizing your Item Store[/section] We’ve made it easy to customize your store with a background image as well as options for a grid or list view and the ability to define tags that can appear as tabs to be used to filters for the items shown. As an example, you can see in the screenshot above that the developers of Rust have customized their Steam Item Store page with a custom background and tabs for easily finding different types of items. [subsection]Naming your store[/subsection] You can enter a name for your store and localized versions of that name for display in different languages. …

When you make major updates to your application, add new content, release new DLC, or ship new features, is a great time to remind new and existing customers about your product. We've built a feature for doing exactly that. With Update Visibility Rounds, we've dedicated space on the front page of the Steam store to highlighting products where the developer has a major update they would like to tell customers about. …

[/i] [section]How Update Rounds Work[/section] [olist] [*] When you have a major update that you'd like to communicate to customers, simply click the 'Start Update Round' button on your applications' Marketing admin page. [*] You will be prompted to enter a short description and select a recent community announcement where customers will be able to learn more about your update. …

Indonesian regulators have specified that games must have an age rating in order to be offered to Indonesian customers on Steam. [callout]In the near future, Steam may no longer be able to display games to customers in Indonesia if the game is missing a valid age rating.…

If you are unsure whether your game has a IGRS rating, please check on their [url=https://igrs.id/]official IGRS website[/url]. [b]Q. Will this affect customers who already own a license to my game?[/b] A. No. If your game does not have an age rating this will affect the visibility of your game on the Indonesian Steam storefront but Indonesian customers who already own a license will be able to continue to access and play it without restrictions. …

DLC can have actual files that you distribute to customers, or it can also just be a license entitlement. Either way, your game should check ownership via the BisSubscribedApp API to make sure the customer actually has a license to the content. …

The vast majority of featuring on Steam is algorithmic based on customer interest. The store looks for bursts of customer interest, typically measured in revenue, and reacts accordingly with additional featuring on the store. …

. [*] Display game achievements in their Achievement Showcase. [/list] Games that do not have these profile customization options do not count towards Game Collector or Achievement Collector totals. Steam automatically enables profile customization features as games reach certain player and sales metrics that give confidence that a reasonable number of customers that are engaged with your game. …

Steam doesn't mark your game "bad" or "fake" - we will automatically recheck your game against our sales and player metrics several times per day. We do not find that lack of profile customization options is a major factor for customers who are deciding whether to buy your game. In general this mainly affects games whose [i]only [/i]value is in profile features (trading cards, emoticons, etc). …

[docimg=steamworks_steam_input_custom_config.png]steamworks_steam_input_custom_config.png[/docimg] And from the selection below, select "Add Custom Configuration." [docimg=steamworks_steam_controller_custom2.png]steamworks_steam_controller_custom2.png[/docimg] [*] Paste the file ID of your public configuration into the box, and click the OK button. …

[/section] [subsection]A better experience for your best fans[/subsection] Past Collector Packs were a bad deal for customers that already own one or more of the products in the pack. Either it made bad economic sense for those customers to purchase the pack, or they just felt bad about doing so since it looks like they were paying for products they already have. …

Instead, these Bundles will just show the user the items they are able to purchase. So if a customer was in Germany, they would be purchasing a bundle and automatically get the low violence version of a game where customers in other countries would be purchasing the same bundle and automatically get the regular version of the game. …

[/b] Many customers in Asian territories for example do not speak English, while many customers in European countries do. [*][b]Steam favors products that are localized.[/b] Language support is determined by the in-game language settings, not the store page (though if your product is localized, you should consider localizing your store page as well). [*][b]Don't confuse language with geography[/b] - Customers on Steam speak different languages and their preferences vary independently of their geographic location. Additionally, if you have additional languages for your product, you should make them available for your entire customer base, not just customers in a specific region. …

You can participate in official sales events and take advantage of discounting tools to run your own custom discounts. In general, we've found that there is a customer at every price point, and an effective discounting strategy can contribute to overall long term success on Steam. …

[subsection]Weeklong Deals[/subsection] Weeklong Deals begin every Monday morning at 10AM Pacific time and run for 7 days. [subsection]Custom Discounts[/subsection] You can configure your own custom discounts to align with special events like a major update or the anniversary of your products's release. …

See below for more details on customization. [/olist] [section]Customizing your Creator Homepage[/section] Homepages now have a suite of new tools available for customizing how you present your brand and your games. …

The franchise information needs only to be entered in the primary game, any DLC will automatically inherit their parent apps franchises. [section=customers]What customers see?[/section] When a Steam customer follows your homepage, they are giving Steam a strong signal that they enjoy your content. …

[docimg=utm-example-update-2023.png]utm-example-update-2023.png[/docimg] [subsection]Privacy[/subsection] To protect customer privacy, the information provided is kept at a summary view with no personal data included. This allows you to learn how your campaigns are performing while also protecting customer privacy. …

There can be a difference in the total visits reported by Steam and a 3rd party as Steam increments the total visits anytime the customer visits the link with UTM params on the URL. Examples include if customers share the Store page link w/UTM parameters for others to click, or visit the link using their browser history. …

[/list] [*]It's OK to run a discount for Steam Keys on different stores at different times as long as you plan to give a comparable offer to Steam customers within a reasonable amount of time. [*]If you request an extreme number of keys and you are not offering Steam customers a comparable deal, or if your sole business is selling Steam Keys and not offering value to Steam customers, your request may be denied and you may lose the privilege to request keys.…

[b][u]Please be very careful when banning product keys, as you could be removing access from legitimate customers.[/u][/b] [callout]It's your responsibility as a developer to manage your Steam keys. You should never ban or disable Steam keys that have been legitimately sold to customers.…

[subsection]Steam Store On Deck and Machine[/subsection] The Steam Store is easily accessible on Steam Deck and Steam Machine and includes all Steam store functionality and products available in the customer's region. Customers browsing the Steam store on these devices aren't prevented from viewing or purchasing content that may not work well on their device (examples: VR titles on Deck, keyboard-centric games). …

We don't support delaying the publishing of compatibility test results for future work. The compatibility review program is a service to help customers understand the type of experience they can expect to have with a game before launching it on Deck or Machine. To that end, we think it's critical that customers see, as quickly as possible, the data that reflects the current state of any game. …

All recommendations here are targeted at meeting customer expectations around input and display, improving performance, and taking full advantage of the new opportunities provided by the Steam Deck and Steam Machine. …

Typically, a customer will have to tune this value to get this ratio correct, but it's quite possible to "pre-calibrate" this value so that the tuning step can be skipped. …

Along the way, this gives you a sense of the level of interest by potential customers and a way of notifying interested customers when your game releases or goes on discount. https://youtu.be/AVo9fVPcls0 [section]Wishlist Notifications[/section] Email notifications may be sent to customers based on a variety of trigger actions related to your game, dlc, or software on Steam. …

This period may be extended in periods of high notification traffic (such as Steam seasonal sales). [b]Customer permissions impact their receipt of emails[/b] Customers must have verified their e-mail account to receive messages, and that some customers may have configured their e-mail preferences to not receive some or all of these kinds of e-mails. …

This gives customers fair warning to acquire the free license and/or use up any remaining in-game currency or items before your business model changes. …

[b]Q: Do Steam's provided conversion methods for pricing include taxes?[/b] A: Customers in some countries are use to seeing taxes included in the price of goods they are purchasing while customers in other countries are used to seeing taxes applied on top of the displayed price. …

[section]Parts of a Deluxe Edition[/section] A Deluxe Edition is typically comprised of the base game plus some additional content. In most cases you will also want to provide a path for customers to upgrade from your base game to add on the Deluxe Edition content. This section describes common components of Deluxe Editions. …

This configuration is most commonly used in multiplayer games where everyone in the game or on the server needs access to all assets in order for them to be rendered. [*] [b]DLC contains deluxe content[/b] - In this configuration, the deluxe content files will be included in a separate depot that is granted to customers that have bought or activated the deluxe edition. This is the easiest to configure, and is great for cases where you want to distribute an art book or soundtrack, or any content that consists mainly of content delivered to the customer's hard drive. …

An App generally has its own store page, it's own Community Hub, and is what appears in customers' libraries.[/td][/tr] [tr][td][doclink=store/creator_homepage][/doclink][/td][td]Tools for developers and publishers to create a customized homepage page for their organization and to display all the games made or published by that organization. …

These are displayed in different places on the Steam store and in customer's libraries. [/td][/tr] [tr][td][doclink=store/broadcast][/doclink][/td][td]Learn more about streaming your game to your product page or Developer homepage on Steam.…