O que é o acesso antecipado?
O acesso antecipado permite a comercialização do seu jogo no Steam durante a fase de desenvolvimento, além de deixar claro para os usuários que o produto deve ser considerado "incompleto". O acesso antecipado é um lugar para jogos em estado alfa ou beta jogável, que valem o preço da versão jogável e cujo desenvolvimento para um lançamento oficial já está planejado.
Lançar um jogo em acesso antecipado ajuda a explicar o contexto a possíveis usuários e permite que dê informações sobre os seus planos e metas antes de um lançamento "final".
O que acesso antecipado não éAcesso antecipado não é uma forma de financiar o desenvolvimento do produto.
Não use o acesso antecipado apenas para financiar o desenvolvimento. Se estiver esperando a venda de uma quantidade específica de unidades para concluir o jogo, então pense bem o que ocorrerá com você ou com a sua equipe se essa meta não for alcançada. Você continuará a desenvolver o jogo, mesmo com poucas vendas? Está disposto a buscar outras formas de investimento?Acesso antecipado não é pré-venda
O acesso antecipado não deve ser usado como forma de pré-venda, mas uma ferramenta para disponibilizar o seu jogo a usuários Steam e recolher opiniões enquanto finaliza o jogo.
Títulos em acesso antecipado devem disponibilizar acesso a um jogo jogável ou software usável no momento da compra, enquanto jogos em pré-venda só podem ser acessados no futuro. Leia mais sobre Pré-venda no Steam
O acesso antecipado faz sentido para mim?
O acesso antecipado é uma ferramenta para desenvolver o seu jogo em conjunto com a comunidade, dando acesso ao seu título antes do lançamento oficial. Pense duas vezes se é algo que faz sentido para o seu jogo. Recomendamos dar uma olhada em outros jogos em acesso antecipado no Steam, consultar os fóruns de desenvolvedores e também ler alguns dos estudos de caso abaixo para saber mais sobre experiências de desenvolvedores com acesso antecipado:
Durante os primeiros Steam Dev Days, em janeiro de 2014, quatro desenvolvedores compartilharam o que aprenderam ao usar o acesso antecipado; como afetou o desenvolvimento, vendas e quando o acesso antecipado deve ser usado. (Em inglês)https://www.youtube.com/watch?v=JRDwA3cQmlc
Participantes: Justin Bailey (Double Fine), Bob Berry (Uber Entertainment), Jamie Cheng (Klei Entertainment), Mark Morris (Introversion)https://youtu.be/xXeoByO-OFE
1. You must include Steam Early Access branding and information about the current state of your game on any third-party sites where you are distributing Steam keys for your Early Access game.
We work very hard to make sure that customers understand what they are buying when they get an Early Access title on Steam, and this expectation continues wherever Steam keys are distributed. You must include the Steam Early Access branding as well as current information on the state of your game, and a link to the Steam Early Access FAQ
on any site where you are selling Steam keys for your Early Access title. Additionally, you should also include a copy of the Early Access questionnaire. You can read more in the Steam Branding Guidelines
2. Do not make specific promises about future events.
For example, there is no way you can know exactly when the game will be finished, that the game will be finished, or that planned future additions will definitely happen. Do not ask your customers to bet on the future of your game. Customers should be buying your game based on its current state, not on promises of a future that may or may not be realized.
3. Steam Early Access titles need to be available to customers through Steam.
If Steam enables your Early Access game, we expect you to have the Early Access game available for sale on the Steam store. Do not offer it for sale on Steam any later than you offer it anywhere else.
4. Don't overcharge Steam customers.
The Early Access price of your game should be no higher than that offered on any other service or website. Please take care of your customers on Steam.
5. Make sure you set expectations properly everywhere you talk about your game.
Be transparent with your community. For example, if you know your updates during Early Access will break save files, make sure you tell players up front. And say this everywhere you sell your Steam keys.
6. Don't launch in Early Access without a playable game.
If you have a tech demo, but not much gameplay yet, then it’s probably too early to launch in Early Access. If you are trying to test out a concept and haven't yet figured out what players are going to do in your game that makes it fun, then it's probably too early. You might want to start by giving out keys to select fans and getting input from a smaller and focused group before you release in Early Access. At a bare minimum, you will need a video trailer that shows gameplay. Even if you are asking for feedback that will impact gameplay, customers need something to start with in order to give informed feedback and suggestions.
7. Don't launch in Early Access if you are finished with development.
If you have all your gameplay defined already and are just looking for final bug testing, then Early Access isn’t right for you. You’ll probably want to send out some keys to fans or do more internal playtesting instead. Early Access is intended as a place where customers can impact the final game.
Perguntas e respostas do acesso antecipado
Below are some suggested guidelines for completing the Early Access questionnaire. You know your product best, so treat the answers below as guidelines. More than anything, you should try to be detailed and transparent with customers. This is your opportunity to talk about your plans, set overall expectations, and start the conversation with your community as you work towards a final release. You may also find it helpful to find inspiration from the products or developers you admire. Por que acesso antecipado?
What are your goals? Hopefully you will have the answer to this question before creating your store page. Early Access is a marathon, not a sprint. Make sure you are ready for the commitment of continuing to work on your product, receive feedback, and see your project through to completion.
Por quanto tempo aproximadamente este jogo estará em acesso antecipado?
Be as specific as you can. If you don't have a target date range, explain why.Como a versão completa será diferente da versão de acesso antecipado?
Again, think about your goals. "Full version" means different things for every product, and this is something only you can decide. Be specific about what you plan on adding, or the data you hope to collect. Don't worry if you end up changing your mind later - that's the point! If you are transparent and listen to your community, you'll be in good shape.Qual é o estado atual da versão de acesso antecipado?
What can a customer buy and use today? Be specific in terms of modes, features, levels, etc. You might need to update this section every few weeks or months, to make sure it reflects your progress.O preço do jogo será alterado após o fim do acesso antecipado?
There is no rule on how you price your final product, or official best practice. Many successful developers have raised the price, and many have ultimately lowered the price. In general, try to think of things from an Early Access customer's point of view. How would they feel about this decision. You should aim to reward your early supporters and make them feel like their time and effort was worth it. That doesn't necessarily mean your Early Access price is lower than your final release, but try to provide some kind of value to your Early Access community.Como vocês planejam envolver a comunidade durante o processo de desenvolvimento?
The Community plays a crucial role in Early Access development. How will you communicate with your users? On a forum? Your website? How often? This is your chance to tell your users how they can shape your product's development.
Ativação do acesso antecipado
These steps need to be taken prior to the release of your game. If you need to go back and enable the Early Access section on a released game, contact Valve
To enable Early Access on your product, complete the following steps:
- Assinale a opção "Acesso antecipado" na aba homônima na área de configuração da página da loja para o seu produto.
- Preencha as perguntas e respostas do acesso antecipado. Mais informações aqui.
Once your product page and Q&A have been completed and reviewed by Valve, you may release your title in Early Access. For more information on releasing your title, see Release Process.
Aviso: Se já houver uma página "Em breve" para o seu produto, o acesso antecipado pode ser ativado por você. Porém, a página da loja precisará passar por outra análise antes do lançamento.
Preço do acesso antecipado
Pricing decisions depend on the nature of your game and what behavior you'd like to encourage. Most developers have chosen to start out with lower price than their target launch price. This establishes a price that is fair for the content being provided at that time, with the intention that the price will rise over time as more content is added and the game becomes more polished.
Conversely, some developers have chosen to set their Early Access price higher than the target launch price so that they can reach a smaller group of more dedicated fans.
Note that you will not be able to run a discount within 30 days following a price increase. This includes a launch discount when your title transitions from Early Access to fully released. If you have raised your base price within 30 days of this transition you will not be able to run a launch discount.
Please see Early Access Pricing FAQ
for more information.
É importante ser transparente com a comunidade sobre as decisões de preços, especialmente se planeja aumentá-lo no futuro. Não é possível ter um desconto permanente durante o acesso antecipado; se quiser vender por um preço mais baixo no acesso antecipado, coloque um preço base mais baixo.
Transição do acesso antecipado ao lançamento final
When you consider your product "feature complete" and no longer in a significant state of change, you may transition from Early Access to 'Released.' It is worth noting this does not mean you should stop adding features or updating your product--you should keep adding content or fixing bugs as is appropriate for your title.
Aviso: Se o produto não for mais marcado como acesso antecipado, a expectativa é que o produto será estável e oferece uma experiência completa.
When you are ready to remove the Early Access context from around your product, complete the following steps:
- Envie e publique a versão atualizada do jogo ou software.
- Clique em "Ver opções de lançamento" no topo da página inicial do produto para preparar e lançar o jogo por completo. Pressionar o botão "Lançar" atualizará a data de lançamento do produto, removerá os indicadores de acesso antecipado do Steam na página da loja e aplicará o desconto de lançamento definido.
- Recomendamos publicar um anúncio na Central da Comunidade para notificar usuários de que o jogo foi lançado e não está mais em acesso antecipado.
Divulgação e visibilidade do acesso antecipado
In many ways, Early Access titles are treated the same as "fully released" titles. You will still be able to run discounts, featured in promotions, and be organically recommended to other customers. However, you will not receive your full launch visibility until you are fully released. See Visibility on Steam
for more information.
Q: Can my Early Access Game be listed as Coming Soon?A: Yes, as long as your product isn't already available for purchase. Once you have an Early Access title up for purchase, there is no notion of a product as being available to purchase in Early Access and coming soon at the same time. If you want to communicate that you will be leaving Early Access soon, use the Early Access Q&A.
Q: Is it okay to raise my price after leaving Early Access?A: Yes, though if you raise your price, you must wait at least 30 days before changing your price again or running a discount.
Q: What happens if I don't complete my game?A: Sometimes things don't work out as you planned, and you may need to discontinue development of your game. If this happens, you should contact Valve to figure out the next steps. Before reaching out, take a moment to carefully consider whether or not pulling your game down is actually the right choice. Are you acting based on an emotional response to negative feedback, or is retiring your game the appropriate next step? We take our relationship with customers seriously, so if you choose to cancel development of a game and retire it from the store, we will not republish it again later and we may offer refunds to any users who purchased it. Treating customers fairly is the most important thing to us. You can learn more by reading Removing a Product From Steam.
Q: How will my early access launch be marketed? Do early access games get visibility on the store?A: Early Access titles are still able to run discounts, be featured in promotions, and be organically recommended to other users. Early Access titles do not receive the same launch visibility as a v1.0 release. Check the Visibility on Steam documentation for more details.
Q: Do Early Access titles get "launch visibility"?A: Early Access titles will appear in the "All New Releases" tab in the Early Access section and if users have your title on their wishlist, they will receive an e-mail notification of its Early Access release. Also, Early Access titles may be recommended to specific users in various sections of the home page based on those users' preferences and tastes, it may appear on the "New and Trending" section on the Early Access page if the title is doing well and it can appear on 'top sellers' list on store home page and on relevant genre and tag pages if it has achieved sales rank.
Once you're ready to fully release your titles, additional visibility areas apply. More can be found in the "Full Release Launch Visibility" section here: Visibility on Steam
Q: How can I make my transition out of Early Access successful?A: Whether this is successful depends very heavily on your game and details about your game, so it’s very hard to give any sort of generalized advice. Think about factors like your game's performance while in Early Access, how satisfied players have been, and how much pent up demand there is. If your Early Access experience was already very polished & satisfying, there may not be a lot of pent up demand and therefore you may not see a big spike on launch without doing a larger launch campaign or huge difference in quality of the game on launch, it would simply be reflected in steady sales over time. You’ll probably be able to estimate your Early Access to 1.0 exit better than anyone else, because you know how you’ve been using Early Access best.