您可以在產品發行日期之前就先刊載一個「即將推出」頁面。 如此一來，您能讓顧客知道您的產品將於近期內在 Steam 上架，並圍繞該產品開始造勢，累積人氣並製造話題。 新產品必須在發行至少兩星期前公開「即將推出」頁面。
It is recommended that you publish your Coming Soon page as soon as possible. Right when you begin talking about your game publicly, you should launch your Coming Soon page to start collecting feedback and let customers Wishlist
Once your store page is visible to customers, it can help you build awareness for your product and generate excitement among potential customers. As soon as you have product branding, screenshots, a description and video showing your game, you can put up a 'coming soon' page to start utilizing the tools available on Steam. And you can update your store page whenever you need to once it's live.啟用社群中心：
Once your store page is visible to customers, it will also enable the Community Hub. This gives you a place to post announcements, share artwork, and gives your audience a place to share their enthusiasm and discuss your upcoming release.允許加入願望清單：
Once your store page is visible to customers, interested people can start adding your title to their wishlist. Once you reach your release date and hit the 'release' button, Steam will automatically send an e-mail to those people with your game on their Steam Wishlist.
To post your page as Coming Soon, you will first need to create a new application, complete your release checklist and have your page reviewed and approved by Valve. To do this, click "Create New App..." on your Steamworks dashboard and then follow the checklist on your product landing page. Everything in the "Your Store Presence" section is required prior to posting your store page.審核：
Once you have your checklist complete, you'll need to hit the "Mark As Ready For Review" button in the top section of your product landing page. This will make your product visible to Valve for review and approval prior to release.發佈：
Once your page has been approved, you will need to click the green "Post as Coming Soon" button for it to show up publicly as coming soon.
For more information on preparing for release, please see the 發行流程
You can control how your release date appears and how specific you are ready to be. Within your 'Edit Store Page' section, you'll find a section that lets you define how your date should appear, whether as the actual intended release date or as a custom string such as 'Spring'.NOTE: Once your Coming Soon Page is live, you will be unable to change your release date without contacting us here. 設定的日期請盡量接近您的實際發行日期。
變更發行日期沒有問題，計畫總有變化，延誤也會發生，您可以控制在 Steam 上發行的時間。 不過，我們很希望顧客能在商店中得到明白又正確的資訊。定價：
While you do need to have pricing entered and approved prior to making your coming soon page live, the price will not appear to customers. You may also change your pricing as you wish prior to release.曝光：
'Coming soon' pages can show up in search and on appropriate 'upcoming' lists within the store. And, like any game on Steam, your game can show up in organic ways as fans share links within the Steam Community and elsewhere.備註：您的「即將推出」頁面一旦上線，第三方服務便能擷取您的遊戲的中繼資料，包含統計資料與成就。 統計資料與成就只會顯示於 Steam 社群，但也可能會出現在其它網站中。