Documentación de Steamworks
Ventas y marketing
Es fundamental entender las características que puedes usar para promocionar tu producto. Esta sección está dedicada a las prácticas recomendadas para promocionar tu producto en Steam y a las características y herramientas que los asociados tienen disponibles.

Cupones de la comunidadLos cupones de la comunidad son cupones que se entregan como recompensa a los usuarios que participan en actividades de la Comunidad Steam.
Moderación de la comunidadBuenas prácticas y criterios para gestionar tu presencia en la Comunidad Steam.
Mentores y conexiones con mentoresPromote your game directly to Curators on Steam.
DescuentosInformation about running discounts and sales on Steam.
Herramientas de Eventos y AnunciosCommunicate with your audience on Steam about your game.
Características y herramientas de marketingLearn more about the various tools Steam has for marketing your game.
Google AnalyticsYou can enable Google Analytics for your Steam Store page and/or Community Hub for anonymized data about your traffic sources and visitor behavior.
Características del perfilGames that have achieved broad player engagement and some commercial success are eligible to create content that players can use in their Steam Community profile. These include Steam Trading Cards, Badges, Background, and Emoticons.
Marketing Best PracticesIf you are working to bring your title to Steam, or have already released on Steam, we've got a few suggestion and best practices to help you think and ask the right questions about marketing.
Steam Branding GuidelinesTo ensure that Steam branding and trademarks are used consistently across all marketing and communication materials, we have some guidelines that should be followed by all partners when using Steam branding.
Steam Trading CardsSteam Trading Cards are collectible cards users get by playing games on Steam. By collecting the entire set of cards, users earn items that help them customize their profile and show off gameplay.
Store WidgetFor any game with a visible purchase option in the Steam store, you can create a widget with information about your product, current price, any discounts, and a purchase button to help you promote and display your title anywhere.
Visibility on SteamProminent visibility of products on the front page of the Steam Store is a careful balancing act. We want to show products that customers are interested in buying and are going to be happy with, while also giving new games and software a chance to find their audience.
WishlistsEmail notifications may be sent to customers based on a variety of trigger actions related to your game, software, or video on Steam. These triggers may change in the future, but this is a description of current set of features.