Ventes et marketing (Documentation Steamworks)

Documentation Steamworks

Ventes et marketing

Documentation Steamworks > Ventes et marketing

Il est essentiel de comprendre les fonctionnalités que vous pourrez utiliser pour commercialiser votre produit. Cette section présente certaines pratiques recommandées pour commercialiser votre produit sur Steam, ainsi que les fonctionnalités et outils à la disposition de nos partenaires.

Coupons de la communauté	Les coupons de la communauté sont des coupons offerts pour récompenser les utilisateurs qui participent à des activités dans la communauté Steam.
Modération de la communauté	Meilleures pratiques et recommandations pour gérer votre présence dans la communauté sur Steam.
Curateurs et Curator Connect	Promote your game directly to Curators on Steam.
Remises	Information about running discounts and sales on Steam.
Outils de créations d'événements et d'annonces	Communicate with your audience on Steam about your game.
Fonctionnalités et outils, marketing	Learn more about the various tools Steam has for marketing your game.
Google Analytics	You can enable Google Analytics for your Steam Store page and/or Community Hub for anonymized data about your traffic sources and visitor behavior.
Fonctionnalités du profil	Games that have achieved broad player engagement and some commercial success are eligible to create content that players can use in their Steam Community profile. These include Steam Trading Cards, Badges, Background, and Emoticons.
Marketing Best Practices	If you are working to bring your title to Steam, or have already released on Steam, we've got a few suggestion and best practices to help you think and ask the right questions about marketing.
Steam Branding Guidelines	To ensure that Steam branding and trademarks are used consistently across all marketing and communication materials, we have some guidelines that should be followed by all partners when using Steam branding.
Steam Trading Cards	Steam Trading Cards are collectible cards users get by playing games on Steam. By collecting the entire set of cards, users earn items that help them customize their profile and show off gameplay.
Store Widget	For any game with a visible purchase option in the Steam store, you can create a widget with information about your product, current price, any discounts, and a purchase button to help you promote and display your title anywhere.
Visibility on Steam	Prominent visibility of products on the front page of the Steam Store is a careful balancing act. We want to show products that customers are interested in buying and are going to be happy with, while also giving new games and software a chance to find their audience.
Wishlists	Email notifications may be sent to customers based on a variety of trigger actions related to your game, software, or video on Steam. These triggers may change in the future, but this is a description of current set of features.