Steamworks Documentation
Sales and Marketing
Understanding the features that you can use to market your product is key. This section covers some best practices for marketing your product on Steam and the features and tools that are available for partners to use.

Community CouponsCommunity Coupons are coupons given out as rewards for users participating in activities in the Steam Community.
Community ModerationBest Practices and Guidelines for managing your Community presence on Steam.
Curators and Curator ConnectPromote your game directly to Curators on Steam.
ReduceriInformation about running discounts and sales on Steam.
Events and Announcements ToolsCommunicate with your audience on Steam about your game.
Features And Tools, MarketingLearn more about the various tools Steam has for marketing your game.
Profile FeaturesGames that have achieved broad player engagement and some commercial success are eligible to create content that players can use in their Steam Community profile. These include Steam Trading Cards, Badges, Background, and Emoticons.
Marketing Best PracticesIf you are working to bring your title to Steam, or have already released on Steam, we've got a few suggestion and best practices to help you think and ask the right questions about marketing.
Steam Branding GuidelinesTo ensure that Steam branding and trademarks are used consistently across all marketing and communication materials, we have some guidelines that should be followed by all partners when using Steam branding.
Steam Community ItemsSteam Trading Cards are collectible cards users get by playing games on Steam. By collecting the entire set of cards, users earn items that help them customize their profile and show off gameplay.
Store WidgetFor any game with a visible purchase option in the Steam store, you can create a widget with information about your product, current price, any discounts, and a purchase button to help you promote and display your title anywhere.
Upcoming EventsCheck out upcoming opportunities to participate in seasonal sales, themed events, festivals, and more, hosted by Steam.
Visibility on SteamProminent visibility of products on the front page of the Steam Store is a careful balancing act. We want to show products that customers are interested in buying and are going to be happy with, while also giving new games and software a chance to find their audience.
WishlistsEmail notifications may be sent to customers based on a variety of trigger actions related to your game, software, or video on Steam. These triggers may change in the future, but this is a description of current set of features.