Overview

You can put up a Coming Soon page for your product well in advance of your release date. This way, you can let customers know the title is coming to Steam and start building an audience and excitement around your product. For new products, you must have a Coming Soon page up for at least two weeks before releasing.

Timing

It is recommended that you publish your Coming Soon page as soon as you are ready to start talking publicly about your game. When you post information about your game, you can use your coming soon page on Steam to start collecting feedback and let customers add your game to their Wishlist.

Some things to consider:

• You may want to wait to start showing off your game publicly until you are pretty confident on your art direction and core feature set. If the game has potential to change a lot between when you start showing it off and release, then players who add it to their wishlist early may be confused.
  
• There doesn't appear to be a strong downside to having a store page up for a long time ahead of release, unless the game changes a lot during that time period. Players who wishlist your game two years ahead of release can be just as likely to purchase as someone who wishlisted two weeks ahead of release.

Benefits

Once your store page is visible to customers, it can help you build awareness for your product and generate excitement among potential customers. As soon as you have product branding, screenshots, and a description of your game, you can put up a 'coming soon' page to start utilizing the tools available on Steam. And you can update your store page whenever you need to once it's live.

Activates Community Hub: Once your store page is visible to customers, it will also enable the Community Hub. This gives you a place to post announcements, share artwork, and gives your audience a place to share their enthusiasm and discuss your upcoming release.

Allows for Wishlists: Once your store page is visible to customers, interested people can start adding your title to their wishlist. Once you reach your release date and hit the 'release' button, Steam will automatically send an e-mail to those people with your game on their Steam Wishlist.

Getting Set Up

Preparing: To post your page as Coming Soon, you will first need to create a new application, complete your release checklist and have your page reviewed and approved by Valve. To do this, click "Create New App..." on your Steamworks dashboard and then follow the checklist on your product landing page. Everything in the "Your Store Presence" section is required prior to posting your store page.

Getting Reviewed: Once you have your checklist complete, you'll need to hit the "Mark As Ready For Review" button in the top section of your product landing page. This will make your product visible to Valve for review and approval prior to release.

Posting: Once your page has been approved, you will need to click the green "Post as Coming Soon" button for it to show up publicly as coming soon.

For more information on preparing for release, please see the Release Process documentation.

Where & How It Appears

Release Date Display: You can control how your release date appears and how specific you are ready to be in how it appears to players.

Please see Datele de lansare documentation for more details