Steamworks 文献库


您可以在产品发行日期之前很早便登出一个“即将推出”页面。 这样,您可以让顾客知道您的产品即将上架 Steam,并围绕该产品开始吸睛造势,积累人气。 对于新产品,您必须在发行前至少两周登出“即将推出”页面。

It is recommended that you publish your Coming Soon page as soon as possible. Right when you begin talking about your game publicly, you should launch your Coming Soon page to start collecting feedback and let customers Wishlist your game.


Once your store page is visible to customers, it can help you build awareness for your product and generate excitement among potential customers. As soon as you have product branding, screenshots, a description and video showing your game, you can put up a 'coming soon' page to start utilizing the tools available on Steam. And you can update your store page whenever you need to once it's live.

激活社区中心: Once your store page is visible to customers, it will also enable the Community Hub. This gives you a place to post announcements, share artwork, and gives your audience a place to share their enthusiasm and discuss your upcoming release.

允许添加入愿望单: Once your store page is visible to customers, interested people can start adding your title to their wishlist. Once you reach your release date and hit the 'release' button, Steam will automatically send an e-mail to those people with your game on their Steam Wishlist.


准备: To post your page as Coming Soon, you will first need to create a new application, complete your release checklist and have your page reviewed and approved by Valve. To do this, click "Create New App..." on your Steamworks dashboard and then follow the checklist on your product landing page. Everything in the "Your Store Presence" section is required prior to posting your store page.

审核: Once you have your checklist complete, you'll need to hit the "Mark As Ready For Review" button in the top section of your product landing page. This will make your product visible to Valve for review and approval prior to release.

展示: Once your page has been approved, you will need to click the green "Post as Coming Soon" button for it to show up publicly as coming soon.

For more information on preparing for release, please see the 发行流程 documentation.


显示发行日期: You can control how your release date appears and how specific you are ready to be. Within your 'Edit Store Page' section, you'll find a section that lets you define how your date should appear, whether as the actual intended release date or as a custom string such as 'Spring'.

NOTE: Once your Coming Soon Page is live, you will be unable to change your release date without contacting us here. 设置日期时请尽量接近实际发行日期。
变更发行日期没有问题——计划会改变,延迟也会发生,在 Steam 上的发行时机由您全权控制。 但我们非常希望顾客在商店页面看到的信息真实无误。

定价: While you do need to have pricing entered and approved prior to making your coming soon page live, the price will not appear to customers. You may also change your pricing as you wish prior to release.

曝光: 'Coming soon' pages can show up in search and on appropriate 'upcoming' lists within the store. And, like any game on Steam, your game can show up in organic ways as fans share links within the Steam Community and elsewhere.

注意:一旦您的“即将推出”页面上线,第三方服务将可以提取您游戏的元数据,包括统计数据与成就。 统计与成就将不会在 Steam 社区的任何位置显示,但可能会在其他站点显示。