Steamworks Documentation
Store Promo Graphical Assets
If you are looking for all Steam asset specs, please see Asset Overview

Many of the major events on Steam, including regular curated promotions, feature specific sizes of artwork that are unique to those promotional spaces.

You can access the full photoshop templates and details here: NEW_Promo_Assets_Jan_2024.zip


Many of these assets you can create yourself with your own design teams. Please send them to Valve with at least a week lead time so we can give you feedback and for our localization team to have time. We always translate Steam banners into 26+ languages.
NOTE: These are requirements when sending assets:
  • **All assets must be under 5MB**

    WHAT TO SEND US
  • Layered Photoshop (PSD) files
    • Main game/character art in highest resolution possible (smart object preferred). Doing so allows us to re-use these assets to create other Steam promotional art when necessary
    • Logo (smart object preferred) separated from the art
    • Any text should be editable in a separate “text” folder within the PSD document, so that it may be easily localized by our team.
  • Any fonts used (especially custom fonts)
Animated Assets
  • For animated assets, please also provide a seamless looping MP4 and PNG sequence without the text and logo. Any text should not be animated so it may be easily localized by our team.
  • Aim to have animations around 3 to 5 seconds in length. This helps keep final file size down for display on Steam. All final exported files must remain under 5MB.
  • Try to make your animation slow, and not jarring to the eye. The animation should feel ambient.
  • Aim to make a seamless loop with your animation. Please be aware that Steam is set to loop your animation regardless and this function cannot be turned off. A seamless loop is not required, but highly recommended for the best results visually.
  • All animated Marketing Messages will be exported as Webm and MP4 files
  • All text (other than game or developer logos) that expresses a message to users (e.g. “now available” or “just updated”) must remain editable so that it can be localized:
  • Text cannot animate, and no effects can animate over top of text.
  • Please do not flatten any text into the background or the animation.
  • When exporting your PNG sequence, or MP4 file, be sure to turn off all text layers so that text is not flattened into the background.
  • All essential information should fit within the green safe zone indicated in the template, as everything outside this area will get cut off on smaller screen sizes.

    WHAT TO SEND US
  • Photoshop files set up with a video timeline containing your art, messaging, and animation PNG Sequence
  • A folder containing your entire animation PNG sequence(s).
  • If you cannot provide a PNG sequence, an MP4 file of the animation is also acceptable.
  • Any unique fonts used, especially custom fonts.

Asset NameSizeTypeNotes
Pop-up Marketing Messages570px x 600pxJPG, PNG. MP4 & WebM if animatedGame or update artwork with game logo. Short Call-to-action.
See details
Spotlight Banner306px x 350pxJPGGame artwork with logo. Text will be laid over the bottom automatically.
See details
Takeover Banner1850px x 450pxJPG, PNG. MP4 & WebM if animatedGame or update artwork with game logo. Short Call-to-action.
See details
Takeover Mobile Banner500px x 350pxJPG, PNG. MP4 & WebM if animatedSmaller version of Takeover Banner.
Required if running a Takeover
See details
Takeunder Banner940px x 150pxJPG, PNG. MP4 & WebM if animatedGame or update artwork with game logo. Short Call-to-action.
See details
Sale Page BackgroundSee template for sizing and clipping.JPG, PNGImage that appears at the top and background of your sale page.
Required if there is a custom sale landing page
See details
Store Page Banner1100px x 160pxJPG, PNGBanner highlighting your sale event.
Required if there is a custom sale landing page
See details
Store Page Mobile Banner500px x 160pxJPG, PNGSmaller version of Store Page Banner.
Required if there is a custom sale landing page
See details

Templates for the above assets are available here: Promo_Assets.zip

Pop-up Marketing Messages

Usage: Steam message pop-up window and on the front page of Steam

Example Locations on Steam:


popupexample.PNG

frontpageexample394.PNG

Design: For best results, please make sure the logo is clearly legible, and ONLY include a callout to the type of promotion it is (Midweek Deal, Weekend Deal, Pre-Purchase, Now Available, New Update, etc.) without the discount percentage or dates of the event. Price and call-to-action button will automatically appear below the image. If there is any regional logo that needs to be used for specific regions, please include it in the PSD file.

Size: 570px x 600px, JPEG
Video Size: 570px x 600px, MP4 & WebM

Examples:
Now AvailableWeekend DealNew DLC Available
IM_spark.jpgIM_doom.jpgnewdlcsc377x394.jpg
Midweek DealJust Updated
lamplighters_MM_MD.jpgIM_Update.jpg
Pre-Purchase NowPre-Load Now
IM_prepurchase.jpgIM_preload.jpg
Free Weekend
IM_freeweekend.jpg

Spotlight Banner

Usage: Spotlight banners appear near the top of the Steam Home page for specific promotions such as Midweek or Weekend Deals.

Example Location on Steam:

spotlightlocation.PNG

Design: Spotlight Banners will automatically have a section rendered over the bottom with the text describing the type of promotion (eg. "Weekend Deal") and the end dates of the promo. The amount of the bottom of the image that may be covered can vary depending on the volume of text and/or language. Please refrain from putting key elements in the bottom ¼ of the image. This banner should mostly just focus on your game art and logo.

Size: 306px x 350px, JPEG

Spotlight bannerSpotlight Screenshot
A blue overlay will cover the bottom area (shown in pink)Example of the text overlay when shown on the store
spotlight_template.jpgspotlight_display.jpg

Takeover Banner

Usage: Steam Takeover is used only for the largest of game launches or specific Publisher Sales. This banner appears at the top of the Steam Store home page.

Design: Steam Takeover images should be simple and eye-catching. Typically the singular key piece of artwork that represents your brand and your product logo. This may use feathered edges or may transition to a different solid color if the primary color contrasts too greatly with the standard blue color of the Steam store.

Size: 1850px x 450px, PNG
Video Size: 1850px x 450px, MP4 & WebM

Frontpage_Takeover.jpg

FrontPage_Takeover_EXAMPLE.jpg

Takeover Mobile Banner

Usage: This is a mobile version of the Steam Takeover. It will be shown in browsers less than 500px wide.

Design: Should match the design of the Takeover, but smaller. Use the whole size and fill the space with logo and call-to-action.

Size: 500px x 350px, PNG
Video Size: 500px x 350px, MP4 & WebM

Take-under Banner

Usage: Steam Takeunder is used only for some of the largest of game launches or specific Publisher Sales. This banner appears near the top of the Steam Store home page, just below the Main Capsule carousel.

Design: Steam Takeunder images should be simple and eye-catching. Typically the singular key piece of artwork that represents your brand and your product logo. This will be shown as a banner on the page, so you can use the full dimensions of the asset (no feathered edges).

Size: 940px x 150px, PNG
Video Size: 940px x 150px, MP4 & WebM

take_under.jpg

Take-under Mobile Banner

Usage: This is a mobile version of the Steam Takeunder. It will be shown in browsers less than 500px wide.

Design: Should match the design of the Takeunder, but smaller. Use the whole size and fill the space with logo and call-to-action.

Size: 500px x 160px, PNG
Video Size: 500px x 160px, MP4 & WebM

take_under_mobile.jpg

Sale Page Background

Usage: This is the image that appears at the top and background of your sale page.

Design: Critical content should be placed within the template safe area indicated by the 940-pixel-wide lime green box. The artwork can bleed out to the sides and down the page as desired. For example, you can run the background artwork at 1789 pixels width with a gradient fade to a solid color on the sides and bottom and then set the page background color to match this solid color in Steamworks.

1.png

Store Page Banner

Usage: The Store Page Banner can be set to appear at the top of the store page of every game listed as part of your event. You can only make use of Store Page Banners if the creators of every single game included on your sale page are aware of and approve of such a banner. In other words, it should not surprise any developer that your banner appears on the top of their game's store page.

Design: Store Page Banner images should be simple and eye-catching. Typically, the singular key piece of artwork that represents the sale event.

Size: 1100px x 160px, PNG

gamebanner.png

Store Page Mobile Banner

Usage: This is a mobile version of the Store Page Banner. It will be shown in browsers less than 500px wide.

Design: Should match the design of the Store Page Banner, but smaller. Use the whole size and fill the space with logo and call-to-action.

Size: 500px x 160px, PNG