Developers and publishers can create a customized homepage page for their organization to display all the games made or published by that organization. There are a variety of ways to customize your homepage, and you'll be able to link all your individual games to your homepage. (you can also create franchise-specific pages. Please see Franchise Pages Documentation for more information.)

Once your page is set up, players can then 'follow' your organization to be notified when you release your next title.

This page explains the process and details for setting up and customizing your homepage.

Required permissions

We first need to make sure your Steam account can access these features.

1. Make sure your Steam account is part of the Steamworks developer account with 'Edit App Marketing Data' permissions. You should see the name of your company up near the Steamworks logo at the top of this page.
   
2. You'll need to make sure that your individual Steam account is not 'limited'. If your own account is limited, you won't be able to create community groups or request to join an existing group. Click here for details on limited accounts.

Setting up

You'll need to do a couple of things to first set up your page, after which it will mostly operate by itself. To get started:

1. Create or select a Steam Community group - Developer/Publisher home pages are built on a community group, which is useful for managing permissions and access. So the first step is to Create a Community Group with the name of your company. You'll probably also want to upload an avatar image to the group for your company logo.
   
   • Note that the name of your group will be used as the name at the top of your Creator Homepage.
     
   • The URL associated with your community group will not be used for your Creator Homepage. You'll setup an entirely different URL once you've started the Creator specific setup (see the URL section below for more details).
     
   • If you already have a group you wish you use, make sure your Steam account is set as the group owner or has 'officer' rank within that group by visiting the group page and note whether you see a set of 'admin tools' in the right-hand column. You can also use a group that was previously set up as a curator and posted game reviews. Just follow the rest of the steps to upgrade that group to become your Creator Homepage. Any games you previously reviewed will still be listed and available.
2. Associate your games - There are two ways to link your games with this new homepage.
   
   • Bulk linking: Navigate to the Creator Homepage Setup which will list out all the apps you have 'Edit App Marketing Data' permission for. Select which developer and/or publisher names you want to associate with your new homepage by selecting the group from the drop-down for each name. Once you've done this and hit 'save', you can go to your Creator Homepage (follow the developer or publisher link from one of your store pages) and your page will now be grey instead of blue.
     
   • Individual linking: Navigate to the 'edit store' page for your game. On the 'Basic Info' tab, you'll see the fields where the developer and publisher of your game are named. Click the 'link' button next to each, and select your homepage group from the options in the pop-up window.
3. Customize your new Creator Homepage - You can then go to your new Creator Homepage and customize it, adding a logo, background image, picking which titles to feature, creating lists, etc. See below for more details on customization.

Customizing your Creator Homepage

Homepages now have a suite of new tools available for customizing how you present your brand and your games. For more details, please see this documentation:
https://partner.steamgames.com/doc/marketing/event_tools/creatorhome/tools

Custom page URL

A custom page URL can be defined by selecting "Creator Homepage Custom URL Setup" from the "Apps & Packages" dropdown at the top of Steamworks.
This allows you to define a short name that helps your fans find your home page with an official URL on the Steam store. For example: www.steampowered.com/developer/valve.
Once you have specified and saved a page URL, you can use a few different URLs to get to your page, depending on your company and your preference:

• www.steampowered.com/publisher/valve
  
• www.steampowered.com/pub/valve
  
• www.steampowered.com/developer/valve
  
• www.steampowered.com/dev/valve

Note: You should not misrepresent your company or use the name or trademark of a different company. Your choice of custom URL will be deemed a “Company Mark” under the Steam Distribution Agreement, so it should be original and not infringing on anyone else’s rights.

Creating Lists

Within your Creator Homepage, you can create lists for organizing groups of your games together. These can be long-term lists for organizing all the titles in a franchise, or can be used for temporary purposes such as listing out the titles you are running a promotion on.

To create a list, simply visit the admin panel for your Creator Page and select 'Create a list' from the left column. You can then give your list a name and description, select the format of your list, and select the titles to display in your list.

Releasing new games

New games, demos, soundtracks, or DLC you are working on releasing will each need to be linked to your Creator Homepage, and are best done prior to release of the new game's store page.

1. When creating the store page for a new title, you'll need to specify the 'developer', 'publisher', and optionally the 'franchise' fields. Steam will show you an auto-complete option of previous developer and publisher names you've entered.
   
2. Once those are entered and you've saved the page, you'll see a new 'link' button appear next to each.
   
3. Click the 'link' button and select your group from the pop-up options.

Once your store page has been approved and you set it live as 'coming soon', your new game will automatically appear on the linked homepages. Once you release your game, it will automatically appear as a new release on the linked pages, and players who follow those pages will get an email notification about the release.

Broadcasting to Your Page

(Currently available only in V1 Homepages)
You can configure Creator home page to receive live broadcast. This can be enabled on the settings page of your admin panel (Admin->Edit Creator Settings). This option is near the bottom with the section title broadcast settings. By default this feature is disabled.



This will permit members of the Creator home's community group with the appropriate role (owner or officer or moderator) to automatically broadcast onto the publisher page. You can edit the role which is allowed by going to the 'group permissions page' in Steam community. By default, the broadcast permissions are set to the owner of the group.



NOTE: We currently only show a single broadcast on the publisher page chosen based on the highest viewership of the available broadcasts.

Franchise Pages

These pages are similar in their setup to a developer or publisher page, except that they will pull their names from the franchise field. The franchise field should only be used for the purpose of organizing titles within a franchise; a set of games that share a common creative universe or intellectual property. Eg. "Left 4 Dead" is a franchise of two games. "Valve Games" is not a franchise.

You can update the franchise fields for your games by going to https://partner.steamgames.com/apps/landing/<app id> and choosing Edit Store Page->Basic Info tab. The franchise information needs only to be entered in the primary game, any DLC will automatically inherit their parent apps franchises.

What customers see?

When a Steam customer follows your homepage, they are giving Steam a strong signal that they enjoy your content. Which lets Steam find ways to keep them informed on your major updates. It gives Steam permission to then enhance the following customers store experience by the following ways:

• They will receive an email when your game launches or enters early access or exits early access. For example:
  
  
  
  
• When they are browsing either the Steam front page or a genre and/or tag Steam hub page, we will mix in your recently released games into their main capsules. We will also remind them why we are showing them the capsule.
  
  
  
  
• The Steam front page may have a section that highlights Developers, Publishers or Franchises that would be of interest to individual Steam users.
  
  
  
  
• The individual product page will highlight that they follow your page as a reason why this game is relevant to them.
  
  

FAQ

• Q: Can I link more than one developer or publisher?

  A: Yes, you can enter multiple developers and multiple publishers. For each one, you can specify the same page or a different page that the name should link to. Remember, you can only link to a Creator Homepage that you are in control of or have linked to previously. If your game is published by a different company, that publisher may have to link the game to their Creator Homepage themselves.
  
  

• Q: Can I link different developer or publisher names to the same Creator Homepage?

  A: Yes. This might be useful if you have multiple game studios that you present as a single brand.
  
  

• Q: Do I need to do anything special to add new releases to my page?

  A: When creating the store page for your new game, you will have entered the developer and publisher names already. In that step, you might have already selected the Creator Homepage to link to. If you initially created your store page a long time ago, you may need to fix up some outliers, but most of those cases should have already been handled when you used the Creator Page Setup tool. (Note: you can use this tool again at any time to make sure your set of names and linked pages is up to date and complete.)
  
  

• Q: Does my group have to be public?

  A: Your group itself can be public or private. That's up to you. You'll use some of the group features for things like posting announcements or managing who has access to edit and customize your Creator Homepage. The members you invite or allow to join your community group are separate from users who choose to follow your Creator Homepage. Membership in the group itself is useful if you want to have a place to have conversation with players.
  
  

• Q: What if the group name or URL that I want is not available?

  A: In the event that another group is misrepresenting your company or using your name or trademark, please contact our support. Add a brief description of the issue, along with the name, URL, or abbreviation that isn’t available. Make sure to login with a Steam account that has access to Steamworks so that you can successfully access this link: Contact Support
  We look at several different factors when reviewing these requests, including group activity, ownership, and misrepresentation. We’re often able to find a workaround, but there are also times when freeing up the name doesn’t make sense. In those cases, we would ask that you use something different.
  
  

• Q: What if I can't find a product on my creator page?

  A: If a product is not being associated with your creator homepage, it's likely one of two problems. First, check to make sure you have 'Edit App Marketing Data' priveleges for the product in question. Second, if you released this product after setting up your creator homepage, you'll need to complete the linking process again here: Creator Homepage Setup
  
  

• Q: Can I remove an app from my Franchise or Developer Homepage?

  A: Yes. Under the admin section of your creator home, choose 'Edit App Details' from the left column, click the button 'Choose Product' to search for the game by name or AppID. Once the game is loaded, on the bottom right of this page is the button to 'Unlink app from Creator Home'. This can be used to remove the app from appearing your home page and from all of the custom list you have built.
  
  Note: This action may take a little while to execute and may take a little while longer for all the Steam web servers to reflect the changes. When you remove an app, that action should appear on your creator home within 10-20 minutes.
  
  This will not alter the publisher/developer/franchise names associated with the app. That needs to be updated on the Steamworks partner site by editing the store page for the app.
  
  

• Q: What happens to a game appearing on a Developer or Publisher Homepage when it's been transferred?

  A: When a transfer is initiated for an AppID, the AppID will automatically be removed from all Developer or Publisher Homepages that it is currently listed on. Once the transfer is complete, the AppID can be listed on the new Developer/Publisher Homepage. If it's not showing up, you may need to refresh the page by going to your creator page > admin tab > edit app details > and then select the product.