Steamworks Documentation
Store Presence

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This section provides an in depth look into what goes into managing your Steam store presence.

Some of the topics included include:

ApplicationsAn Application (or App) is the main representation of a product on Steam. An App generally has its own store page, it's own Community Hub, and is what appears in customers' libraries.
Developer And Publisher HomepagesTools for developers and publishers to create a customized homepage page for their organization and to display all the games made or published by that organization.
Coming SoonYou can put up a Coming Soon page for your product well in advance of your release date. This way, you can let customers know the title is coming to Steam and start building an audience and excitement around your product.
Early AccessSteam Early Access enables you to sell your game on Steam while it is still being developed, and provide context to customers that a product should be considered "unfinished." Early Access is a place for games that are in a playable alpha or beta state, are worth the current value of the playable build, and that you plan to continue to develop for release.
Editing A Store PageThis documentation will provide information on how to prepare your store page before release and update your store page after release.
Franchise PagesLink related games by defining and setting a franchise for each game, movie, software, or VR experience, and then linking each to a franchise homepage.
Graphical AssetsAs part of the release process on Steam, you will be required to deliver various graphical assets for your product. These are displayed in different places on the Steam store and in customer's libraries.
Library and Community AssetsInformation about graphical asset requirements for the Steam Library and Community.
Live Streaming (Beta)Learn more about streaming your game to your product page or Developer homepage on Steam.
Localization and LanguagesSteam is a global platform and thus supports multiple languages across many platform features. Over 60% of Steam users use it in a language other than English, so tailoring your experience for those users is important. Supporting as many languages, currencies and payment methods as possible enables Steam to provide the best experience possible to customers around the world. This guide explains how languages are supported across Steam.
Pre-Purchasing on SteamOur experience with pre-purchases is that they tend to be ineffective unless it’s a heavily anticipated, heavily marketed title, and even then we encourage titles to have short pre-purchase periods on Steam.
PricingPartners on Steam are responsible for setting and managing pricing for their products. The Steamworks Developer site provides tools to configure pricing and discounts in all the currencies supported by Steam.
Release OptionsDepending on your product and the timing of your release, there are 3 different store visibility options you can choose from when clicking "Release App".
Release ProcessThe release of your product is mostly in your hands, though Valve will need to review and approve your product before release. You can pick the date that it should release and you can configure most features yourself. The general process for launching your product on Steam is displayed at the top of your product landing page in Steamworks.
Removing a product from SteamIf you need to stop selling your product for some reason, Valve can help you make the necessary changes. This documentation will be helpful if you are cancelling or retiring a game, or if you have lost distribution rights and need to stop selling a title.
Review ProcessOnce you have completed your checklists, your store presence and product build will need to be reviewed by Valve before you can release your game or software. You'll need to click "Mark as ready for review" to communicate to Valve that you have completed the necessary work items and are ready for your store page and proposed pricing to be reviewed.
Review ProcessOnce you have completed your checklists, your store presence and product build will need to be reviewed by Valve before you can release your game or software. You'll need to click "Mark as ready for review" to communicate to Valve that you have completed the necessary work items and are ready for your store page and proposed pricing to be reviewed.
Steam TagsTags are terms that can be applied to your game, and visible on your store page. Tags are an important set of metadata that helps describe a game to customers and helps Steam figure out how best to recommend your game.
TrailersAs part of the release process on Steam, you will be required to upload a trailer for your product. Trailers are displayed at the top of your product's store page and are often one of the first things your potential customers will be seeing.
Updating Your GameA general set of practices to consider when making an update, along with some best practices that we at Valve have learned from the major updates we've made with our own products and by learning from the many other products that are available via Steam.
User ReviewsUsers that have recorded playtime on your product on Steam can write reviews and indicate whether they recommend your product to others. These reviews may appear on your product's store page and in the Steam Community, depending on how many other users find that review helpful. The aggregate of positive and negative reviews is used to calculate a review score which is also displayed on your store page, giving an overview of how customers have reviewed your product in the last 30 days and over its lifetime.