Steamworks 문서
사용자 평가

개요

Steam에서 귀사의 제품을 플레이하여 플레이 시간 기록이 있는 사용자는 제품 평가를 작성해 다른 사람들에게 제품의 추천 여부를 알릴 수 있습니다. 이 평가는 귀사의 상점 페이지와 Steam 커뮤니티에 노출되는데, 평가가 유용하다고 투표하는 사람들의 수에 따라 순서대로 표시됩니다. 평가 점수는 긍정적인 평가와 부정적인 평가를 모두 집계하여 계산됩니다. 그리고 귀사의 상점 페이지에 표시되며 제품 출시부터 현재까지, 그리고 최근 30일간 고객이 해당 제품을 어떻게 평가했는지 개략적으로 보여줍니다.

평가는 고객이 귀사의 제품을 사용한 경험을 공유하고, 귀사의 게임과 소프트웨어가 고객의 기대치에 얼마나 부합하는지 보여주는 간단한 방법입니다. 제품 페이지 자체의 마케팅이나 게임플레이 동영상 및 사진, 언론에 사전 제공되는 게임 등을 통해 고객의 기대치가 형성될 수 있습니다. 평가는 이러한 기대치가 올바르게 형성되고 부합되는지 알아보는 피드백 경로로써 유용합니다.

개발자 사용 규칙

저희는 Steam 전반에서 제품에 대한 사용자 평가로부터 얻는 데이터를 꽤 신뢰하는 편입니다. 그리고, 개별 개발자 또는 게임이 고객에게 평가를 요청하는 것은 고객에게 이득이 되지 않는다고 생각합니다. 이러한 기준과 더불어, 사용자 평가와 관련해 개발자가 해서는 안 되는 일에 대한 규칙은 아래와 같습니다.

  • 평가 시스템을 악용하거나 인위적으로 조작하려고 시도해서는 안 됩니다.
  • 게임이나 DLC, 금전 또는 다른 보상을 제공하는 조건으로 평가를 요구하면 안 됩니다. 언론사나 인터넷 유명 인사에게 게임을 제공하며 프리뷰나 평가를 요청하는 경우만 예외로 인정합니다.
  • 애플리케이션 내에서 사용자에게 제품 평가를 요구하면 안 됩니다.

평가가 표시되는 방법

  • Early Access: Once a product fully releases from Early Access, reviews from the Early Access period will be marked on the store page. If a user updates their Early Access review after the product has been released, the Early Access flag on the review will be removed.
  • 제품 제공 평가: 제품을 무료로 제공 받은 고객은 평가 작성 시 그 사실을 밝혀야 합니다. 언론사에 제공된 게임이나 홍보를 목적으로 제공된 제품인 경우가 이에 해당합니다.
  • 출시 전 평가: 귀사의 제품을 시험판으로 받아(보통 출시 재정의 키를 통해 획득) 평가를 작성하는 경우, 해당 평가는 '출시 전 평가'로 표시됩니다.
  • Advanced Access: If someone receives a copy of your product during advanced access and writes a review in that initial period, that review will be shown to other users (the same as when the game is officially fully released).
  • 평가 점수: 상점 페이지 상단에 표시되는 두 가지 평가 점수는 최근 30일간의 평가 점수와 제품 출시부터 지금까지의 평가 점수입니다. Only purchases (not key activation) made by the reviewing account are included in the review score.

Reviews In the Steam Library

After playing a game for a period of time, users will be prompted to leave a review inside the Steam client. If a user leaves a negative review for a game and subsequently continues to log substantial playtime, Steam may prompt them to update their review. This can be valuable in cases where issues customers had at the time of their review may have been addressed or their opinion of the game has changed.

평가 수정

We work hard to make Steam a place where customers can express themselves and share their opinions about games. Sometimes reviews will contain abuse, harassment, or otherwise violate Steam's rules and guidelines. We depend on customers and developers to let us know when a review may violate these rules.

Customer Review Guidelines

We ask that customers to adhere to the following Rules and Guidelines for User Reviews:
  • Do not direct abuse or insults at other players, developers, or groups.
  • Do not include threats or encouragement of harm.
  • Do not use reviews for commercial purposes. Examples include: advertisements, referrals, or promotions.
  • Do not artificially influence review scores. Examples include: using multiple accounts to leave reviews; coercing other players to leave reviews; or accepting payments or other compensation to leave reviews.
  • If a copy of the game was received for free, this should be disclosed in the review itself.

Off-Topic Reviews

Sometimes customers will include content in reviews that may not clearly violate Steam's rules, but could be considered 'off-topic', or contain no content at all. These reviews typically are not upvoted as 'helpful' by other members of the Steam community, which reduces their overall visibility. Additionally, moderators may flag a review as 'Off-Topic' based on submitted reports, which will also reduce the visibility of the review.

평가에 깃발 표시하기

If you find reviews that break these rules, you can help by flagging them for moderation.

깃발 표시 방법:
  1. 평가의 윗부분에 표시된 '추천' 또는 '비추천'을 클릭해 해당 평가의 전체 보기를 여세요.
  2. 오른쪽 주황색 섹션의 '모더레이터 컨트롤'에는 평가에 깃발을 표시하는 데 사용하는 드롭다운 메뉴가 있습니다.
  3. Select "Abusive" if the review contains contains threats, wishes of harm, or is otherwise abusive to developers or users.
  4. Select "Off-Topic" If the review is uninformative or not related to the product, the development, or the experience of being part of the community.
  5. Select "Violates Community Guidelines" If the review is violates other review guidelines.
  6. 두 가지 중 하나를 선택하면 확인 대화 상자가 표시됩니다. '확인'을 클릭하세요.
Reviews that are confirmed to violate Steam's rules will be banned, which removes them from Steam and removes their contribution to a product's review score. Reviews that are determined to be 'Off-Topic' will have their visibility reduced, but will still contribute to a product's review score.

뭔가 잘못되었나요?

If a review you flagged was marked as resolved by Valve's moderation team and you think we made a mistake, please contact us for more clarification.

Briefly describe the situation along with a link to the review in question. We're happy to take another look and provide more information on our decision.

Responding To Reviews

There may be cases where the reviewer is missing important information, or may have encountered a bug that has since been resolved. To help keep the community on-track, we have provided tools for developers to respond directly to such reviews.

평가에 대한 개발자의 답변은 해당 평가를 읽는 모든 사람이 볼 수 있으며, 개발자 공식 답변으로 표시됩니다.

평가에 직접 답변하기:
  1. 평가의 윗부분에 표시된 '추천' 또는 '비추천'을 클릭해 해당 평가의 전체 보기를 여세요.
  2. 오른쪽 주황색 섹션의 '모더레이터 컨트롤'에 '개발자 공식 답변 작성' 링크가 있습니다.
  3. 해당 링크를 클릭하면 답변을 입력하는 텍스트 필드가 나옵니다. 짧고 명료하게 작성하세요.
  4. 답변은 곧바로 해당 평가 아래 표시되며 평가를 읽는 모든 사람에게 노출됩니다.
모든 평가에 답변을 달고 싶으실 수도 있지만, 그럴 필요는 없습니다. 흔히 개발자 답변은 본래 사용자 평가보다 훨씬 더 주목받는 경향이 있으므로 사소한 문제가 심각한 커뮤니티 토론으로 발전할 위험이 있습니다. It's also not a good idea to use this feature to refute customer opinions. Your direct attention can be seen as validation or a defensive attempt to silence your customers.

모범 사례

You're going to encounter reviews of all types. Some will be tremendously helpful and constructive, while others may represent frustrating or incomplete assessments of a product. Reviews should be used as one channel for feedback, but don't let them dominate or distract efforts away from the product.

  • Set a limit on the amount of time spent reading reviews. Once the meaningful high-level feedback has been extracted, direct your attention back to working on the product.
  • Don't respond to every review. There will be times that something is worth clarifying with a response, but be very thoughtful about how your communication will be received.
  • Don't argue with reviewers. 커뮤니티에서 고객들이 직접 서로의 질문에 답하도록 해주세요. Your response can be seen as an attempt to silence or refute someone's opinion.
  • Read our Moderation Best Practices article, as much of the information there applies to reviews as well.

Review Bombing

A review bomb is when a large amount of players use reviews to voice their unhappiness, lower a review score and provoke a response. This can be an unsettling and overwhelming experience, especially without an obvious way to address it. The good news is that there are features you can utilize to manage the effects of a review bomb. There are also best practices that you can follow to avoid making matters worse.

어떻게 해야 하나요?

  • Reach out to us via email or through our Partner Support channel. We can give you more information, along with adding extra moderators to help you flag abuse and keep an eye on your discussion hub.
  • Spend time figuring out where the review bomb came from. If you broke a feature or introduced a new bug, it's probably as simple as getting to work on fixing it and weathering the storm of negativity. If it's something that is unrelated to the product or provided service, the abnormal period of volume will be removed from the overall score. You can read more about how we make that distinction here.
  • Don't censor or publicly argue with reviewers - it's a battle you won't win. We've never seen it work at stopping negative reviews, but it's an effective way to keep them coming.
  • Don't let someone on your team become a target. If you do communicate, consider doing so from an anonymous developer account. You can create an account specifically for this and add it to your partner group from your Permissions Overview page.
  • Prioritize the mental and emotional well-being of your team. This is a potential cost of a review bomb that is hard to measure, but will likely be the biggest challenge faced during an event like this.

It will return to normal

In all examples, the surge of volume and sentiment will calm down after a few days. The reviews during that period will be bucketed by Steam and identified as such by your customers. In the case of off-topic bombs, those reviews will not contribute to your overall score.

The majority of reviews associated with bombs aren't typically marked as helpful. Once the campaign is over, it's less likely that they will be surfaced in your review feed. We also haven't seen a correlation between review bombs and purchasing behavior.

API Access to Reviews

You can make an API call to get programmatic access to user reviews within a certain date range, or meeting certain criteria. Learn more here.

Frequently Asked Questions

질문: 저는 게임 개발자입니다. 평가에 답변을 해도 되나요?
A. Yes, when you post in the comments of reviews on your product, your comment will be flagged as being from the developer.
Additionally, you can use the specific provided area to leave a developer comment that will appear more prominently.

질문: 저는 개발자입니다. 저희 제품에 대한 평가를 직접 삭제할 수 있나요?
A. Not directly. If you find abusive reviews, you can flag them. The review will continue to be listed on your store page until a moderator deletes the review or removes the flag.

질문: 게임 또는 소프트웨어가 출시된 이후에 많은 변화가 있었습니다. 이러한 변화가 사용자 평가에 반영되나요?
A. The reviews that are shown most prominently on your store page are selected from recently-written, helpful reviews, which should reflect the current state of your game or software. Older reviews will phase out over time and any reviews written during Early Access will be labeled as such.

질문: 고객이 평가를 작성하려면 저희 제품을 구매해야 하나요?
A. Purchase is not required. Customers may write a review for any product they have launched via Steam. Whether that customer registered a Steam key obtained elsewhere, participated in a Steam Free Weekend, played a Free game, or played a game via Family Library Sharing, they will be able to write a review for your product if they have playtime. The customer's playtime in that game or time in that software title will appear next to their review.

While reviews from all the above situations will be listed and readable, not all reviews count toward the game's review score. Only reviews posted from an account that has purchased and played the game will count toward the review score for that game.

질문: 고객이 부정적인 평가를 작성할 수도 있나요?
A. 예. Customers can leave a negative or positive review for any reason. If customers are unhappy with the product, or don't believe that it is delivering on what it promises, they may use the review to tell other customers why they do not recommend it.

질문: 고객이 부적절한 평가를 신고할 수 있나요?
A. Yes, similar to other content shared on Steam, each review will have a 'flag' button to report offensive content.

질문: Some customers are basing their review on practices or data not related to the game. 이러한 평가도 허용되나요?
A. 예. Steam reviews tend to be a reflection of how happy customers are with the game itself as well as the value proposition, the business practices, and the experience of being part of that game’s community. This is all valid feedback and a reflection of how customers feel about the experience provided by your game.

Q. My game is being review bombed. Will Steam tag it and remove it from my score?
A. If your score is being affected by a review bombing (an anomalous change in volume and sentiment), you should reach out to Valve through email or through our Partner Support channel so that the team can assess the reviews and give you more information.

Q. Can I use Steam User Reviews in my marketing material?
A. If you would like to use a user review in your marketing material, please reach out to that user and get their permission.