Steamworks 文獻庫
定價

概覽

Steam 的合作夥伴應負起為自己的產品設定與管理定價的責任。 Steamworks 開發者網站會提供必要工具,供您設定 Steam 支援的所有貨幣種類的價位與折扣。 初始售價以及提議售價需要由 Valve 審核,且通常可在 1 至 2 個工作天內處理完畢。 我們所建議的定價策略來自自身經驗,並可能按匯率轉換或其它因素建議售價。 在審核過程中,我們將檢查您的價格是否為誤植,但我們不保證能找出所有錯誤,因此,請在提交之前仔細檢查價格。

定價類型

Steam 支援遊戲用來為內容定價的多種商業模式,包括單次購滿完整遊戲、DLC、遊戲內小額交易,或是自動續約訂閱。 本文說明的重點是套件定價,也就是在遊戲的 Steam 商店頁面向顧客顯示的購買選項。

其它定價包括遊戲內小額交易和自動續約訂閱。 關於實作這些定價類型的更多詳情,請見:

修改定價所需權限

只有特定的發行商帳戶擁有為您在 Steam 上的產品輸入或調整定價,或設定折扣的必要權限。 新 Steamworks 合作夥伴的預設帳戶是完成填寫《Steam 分銷協議》的數位文件之 Steam 帳戶, 然而,您的機構中相應的負責人可能有所不同。

如果您沒有下文所述的必要權限,也許最好的辦法是聯繫您的 Steamworks 管理員。他們是您的機構中有資格給予權限的人。 Steamworks 管理員名單位於 Steamworks 首頁右欄(除非您自己也是管理員)。


一個特定帳戶需具備以下權限,才能設定或調整產品的定價:

  • 您所屬的 Steamworks 合作夥伴必須是收取該產品的銷售收入的合作夥伴。 例如,假設您與另一間工作室合作開發遊戲,該工作室被標為接收該遊戲銷售收入的實體,那麼,只有該工作室的成員才能修改價格。
  • 您的帳戶必須具有該產品的「管理定價與折扣」的特定權限。 詳情請見管理使用者與權限

更新定價與添加折扣

請觀賞以下快速教學影片,了解如何為您上架 Steam 的產品更新定價和輸入折扣。
https://www.youtube.com/watch?v=EQHt1X33MKM

定價最佳作法

在為遊戲制定發行售價時,可以將幾個不同因素納入考量。

  • 遊戲從開始到破台需要多久時間?
  • 是否非常值得重複玩?
  • 可否多人進行?
  • 是否將以搶先體驗形式發行?
  • 類似性質的遊戲是如何定價的?
  • 定價時是否已將未來促銷納入考量?

如果您非常重視遊戲銷售,那麼您應該像經營其它商業活動一樣,進行一些市場調查, 或買類似的遊戲來玩一下。 閱讀使用者評論與顧客意見回饋,對顧客獲得的價值有個概念,並利用這些資料為您自己的產品定價。 重點不在盡量壓低價位來競爭, 而是在於了解市場並確保顧客覺得錢花得值得。

常見問答

問:我的遊戲定價缺少幾種 Steam 支援的當地貨幣,這有關係嗎?
答:如果沒有為所有適用的貨幣輸入定價,使用者會無法進行購買。 例如,如果您沒有輸入日元價格,則位於日本的使用者將無法購買您的遊戲。

Q: My game is missing packages, how do I submit pricing?
A: We encounter a bug from time to time where when an App ID is first created, the standard packages for that App ID are not. You can create these packages by going to the “All Associated Packages, DLC, Demos And Tools” page and hitting the green “Create Standard Packages” button up top.

Q: What currencies does Steam support?
A: A full list of currencies can be found in the Supported Currencies page, which also includes information on which currencies support pricing and purchasing in partial unit amounts, how they're reported and in what increments.

Q: How often can I change the price of my product?
A: We suggest that you wait at least two months after release before you change your price. That is the same period of time you should wait until you first offer a discount on your title.

Q: Can I schedule my price updates to happen automatically?
A: No, pricing changes cannot be scheduled to happen automatically, but you have the option to publish prices changes on your own schedule after Valve reviews them, or have Valve publish them immediately after review.

If you choose to publish price changes yourself, after the price changes have been reviewed by Valve, you will be notified via email. You'll be then given an option to publish your future price change at a time that is convenient for you. Once you publish the changes, they'll immediate be live for customers.

This option can be found in the Propose Pricing section of the package landing page.

pricechangeschedule.JPG

Q: Can I raise the price of my game when transitioning from Early Access to fully released?
A: Yes. You'll need to request a price change a couple days ahead of your Early Access transition to ensure that it is approved prior to your transition.

Note that it's not possible to discount your product for 30 days after any price increase. If you increase your price within 30 days of your transition from Early Access to fully released, your launch discount will not apply.

If you're planning on raising your price at or around the time of releasing out of Early Access and want to run a discount to celebrate your V1.0 release, you may want to consider these scenarios:
  • 保持目前的價格不變,在結束搶先體驗並推出 1.0 版時打折,在這之後再調漲價格
  • 結束搶先體驗時隨即調漲價格,並且不打折
  • 搶先體驗結束 30 天以前先調漲價格,推出 1.0 版時再打折


Q: Can I participate in major sale events if my product recently launched?
A: Generally, you cannot submit a discount within 30 days of release or 30 days from when the launch discount ends. However, you can submit a launch discount to take effect when your game first releases, and if your product releases within 7 days of a major sale event (like the Steam Summer Sale, for example), Valve can help you extend that introductory launch discount to last through the sale event.

There are always future opportunities to put your game on discount, so you shouldn't feel pressured to change your release date for the sake of a seasonal sale event.

Q: What if I want to change my game from free to paid?
A: You're welcome to change your game from free to paid, so please use the support form here to contact us to change from a Free to Play game to a paid package. Treating customers fairly is the most important thing to us, so if your game will no longer have in-game purchasing when changing from Free to Play to a paid package, then we ask that you give your customers at least 30 days notice before removing in-game purchasing, so that customers have fair warning and get a chance to use up any remaining in-game currency or items before they no longer are purchasable or consumable. Users that have the free license for your game in their account will continue to own and be able to play the game after it switches from free to paid.

Q: What if I want to change my game from paid to free?
A: Similar to changing from free to paid, if you would like to change your game from paid to free, please use the support form here to let us know. Again, we'd ask that you give your customers at least 30 days notice before changing so that they can make an informed decision whether or not to buy a game that's intending to change its business model in the near future.

Q: Does Steam pricing support games with paid ads?
A: No. Steam does not support paid ads or referral/affiliate revenue from showing ads to other games and/or products or services. If your game's revenue relies on advertising on other platforms, you will need to find a new model to ship on Steam. However if you have a game that is ad supported, and you want to ship it on Steam, you could consider having your game be a single purchase or making it free to play with microtransactions or additional content as DLC.

Q: Does Steam pricing support "paywall" games?
A: No. Steam does not support models where a customer is blocked and needs to pay to continue playing. If you would like to have a free demo to show off your game, you're welcome to do so. Your demo and full game can share files as well to continue game play. To figure out if a demo is the right thing for your game, please check out the Demos Documentation.