Steamworks 文献库
定价

概览

Steam 合作伙伴负责为自己的产品设置并管理定价。 Steamworks 开发者网站提供了在 Steam 支持的所有币种下配置定价与折扣的工具。 初始定价以及提议定价需要由 Valve 审核,且通常在一至二个工作日内得到处理。 我们根据我们的经验推荐定价策略,并可能按汇率和其他因素建议定价。 在审核过程中,我们将检查您的价格是否输错,但是我们不保证能够发现所有错误,因此,请在提交之前仔细检查您的价格。

定价类型

Steam 支持游戏用来为内容定价的多种商业模式,不管是单次购买完整游戏、DLC、游戏内小额交易,还是周期订阅。 本文主要关注程序包定价,也即在游戏的 Steam 商店页面向顾客显示的购买选项。

其他定价包括游戏内小额交易和周期订阅。 更多关于实现这些定价类型的信息可在此处找到:

编辑定价所需权限

只有特定的发行商帐户拥有必需权限来为您在 Steam 上的产品输入或调整定价,或者配置折扣。 对于新的 Steamworks 合作伙伴而言,默认帐户是完成《Steam 分销协议》数字文书的 Steam 帐户。 不过,您机构中相应的负责人员可能有所不同。

如果您没有下面详述的必要权限,也许最好的办法是联系您的 Steamworks 管理员。他们是您的机构中有资格给予权限的人。 您的 Steamworks 主页右栏中列出了您的 Steamworks 管理员名单(除非您自己是管理员)。


为了设置或调整产品定价,一个特定帐户需要以下权限:

  • 您所属的 Steamworks 合作伙伴必须是收取该产品的销售收入的合作伙伴。 例如,如果您与另一间工作室合作开发游戏,该工作室被标记为接收该游戏销售收入的实体,那么,只有该工作室的成员才能修改价格。
  • 您的帐户必须有该产品的“管理定价与折扣”的特定权限。 参见管理用户和权限,了解更多详情。

更新定价与添加折扣

下面是一个快速教程,教您如何为您在 Steam 上的产品更新定价和输入折扣。
https://www.youtube.com/watch?v=EQHt1X33MKM

定价最佳实践

您在为您的游戏制定发行价时,可以将几个不同因素纳入考量。

  • 顾客通玩您的游戏需要多久?
  • 游戏是否非常值得重复玩?
  • 是否可以多人一起玩?
  • 你是否在抢先体验阶段发行?
  • 类似性质的游戏是怎样定价的?
  • 您定价时有没有考虑到未来促销的问题?

如果您对销售您的游戏非常重视,您应该像进行其他商业活动一样,做一些市场调研。 购买其他类似的游戏来玩一下。 阅读用户评测与顾客反馈,对顾客获得的价值有个概念,并利用这些数据对您自己的产品定价。 这并不是说您要压价竞争, 而是说要致力于理解市场并确保顾客体验到物有所值。

常见问题

问:我的游戏定价缺失 Steam 支持的几种当地货币,有关系吗?
答:没有为所有可应用的货币输入定价会使用户无法购买。 比如,如果您没有为日元输入价格,则位于日本的用户将无法购买您的游戏。

Q: My game is missing packages, how do I submit pricing?
A: We encounter a bug from time to time where when an App ID is first created, the standard packages for that App ID are not. You can create these packages by going to the “All Associated Packages, DLC, Demos And Tools” page and hitting the green “Create Standard Packages” button up top.

Q: What currencies does Steam support?
A: A full list of currencies can be found in the Supported Currencies page, which also includes information on which currencies support pricing and purchasing in partial unit amounts, how they're reported and in what increments.

Q: How often can I change the price of my product?
A: We suggest that you wait at least two months after release before you change your price. That is the same period of time you should wait until you first offer a discount on your title.

Q: Can I schedule my price updates to happen automatically?
A: No, pricing changes cannot be scheduled to happen automatically, but you have the option to publish prices changes on your own schedule after Valve reviews them, or have Valve publish them immediately after review.

If you choose to publish price changes yourself, after the price changes have been reviewed by Valve, you will be notified via email. You'll be then given an option to publish your future price change at a time that is convenient for you. Once you publish the changes, they'll immediate be live for customers.

This option can be found in the Propose Pricing section of the package landing page.

pricechangeschedule.JPG

Q: Can I raise the price of my game when transitioning from Early Access to fully released?
A: Yes. You'll need to request a price change a couple days ahead of your Early Access transition to ensure that it is approved prior to your transition.

Note that it's not possible to discount your product for 30 days after any price increase. If you increase your price within 30 days of your transition from Early Access to fully released, your launch discount will not apply.

If you're planning on raising your price at or around the time of releasing out of Early Access and want to run a discount to celebrate your V1.0 release, you may want to consider these scenarios:
  • 您可以保持价格不变,在告别抢先体验并发行 1.0 版时打折,在这之后再涨价。
  • 您可以在告别抢先体验之后涨价,不打折。
  • 在告别抢先体验进行完整发行之前不少于 30 天时涨价,然后再对您发行的 1.0 版打折。


Q: Can I participate in major sale events if my product recently launched?
A: Generally, you cannot submit a discount within 30 days of release or 30 days from when the launch discount ends. However, you can submit a launch discount to take effect when your game first releases, and if your product releases within 7 days of a major sale event (like the Steam Summer Sale, for example), Valve can help you extend that introductory launch discount to last through the sale event.

There are always future opportunities to put your game on discount, so you shouldn't feel pressured to change your release date for the sake of a seasonal sale event.

Q: What if I want to change my game from free to paid?
A: You're welcome to change your game from free to paid, so please use the support form here to contact us to change from a Free to Play game to a paid package. Treating customers fairly is the most important thing to us, so if your game will no longer have in-game purchasing when changing from Free to Play to a paid package, then we ask that you give your customers at least 30 days notice before removing in-game purchasing, so that customers have fair warning and get a chance to use up any remaining in-game currency or items before they no longer are purchasable or consumable. Users that have the free license for your game in their account will continue to own and be able to play the game after it switches from free to paid.

Q: What if I want to change my game from paid to free?
A: Similar to changing from free to paid, if you would like to change your game from paid to free, please use the support form here to let us know. Again, we'd ask that you give your customers at least 30 days notice before changing so that they can make an informed decision whether or not to buy a game that's intending to change its business model in the near future.

Q: Does Steam pricing support games with paid ads?
A: No. Steam does not support paid ads or referral/affiliate revenue from showing ads to other games and/or products or services. If your game's revenue relies on advertising on other platforms, you will need to find a new model to ship on Steam. However if you have a game that is ad supported, and you want to ship it on Steam, you could consider having your game be a single purchase or making it free to play with microtransactions or additional content as DLC.

Q: Does Steam pricing support "paywall" games?
A: No. Steam does not support models where a customer is blocked and needs to pay to continue playing. If you would like to have a free demo to show off your game, you're welcome to do so. Your demo and full game can share files as well to continue game play. To figure out if a demo is the right thing for your game, please check out the Demos Documentation.