Steamworks-dokumentation
Prisfastsættelse

Oversigt

Partnere på Steam har ansvaret for at indstille og administrere priserne på deres produkter. Steamworks-udviklerwebstedet indeholder værktøjer til konfiguration af priser og rabatter i alle de valutaer, der understøttes af Steam. Indledningsvise priser og foreslåede pristilpasninger gennemgås af Valve og behandles normalt inden for én til to hverdage. Vi anbefaler prisstrategier på grundlag af vores erfaringer, og vi foreslår muligvis priser på grundlag af valutaomregninger og andre faktorer. Vi bestræber os på at kontrollere dine angivelser for indtastningsfejl under behandlingen, men vi kan ikke garantere, at vi finder alle fejl, så det er vigtigt, at du tjekker dine priser omhyggeligt forud for indsendelsen.

Pristyper

Steam understøtter flere forretningsmodeller, som spil bruger til at fastsætte priser på indhold. Det kan være køb af et fuldt spil, køb af DLC, mikrotransaktioner i spil eller løbende abonnementer. Denne artikel fokuserer primært på prisfastsættelse af pakker, som er købsmuligheden, der vises for kunder på spillets butiksside på Steam.

Andre priser inkluderer mikrotransaktioner i spil og løbende abonnementer. Flere oplysninger angående implementering af disse pristyper kan findes her:

Nødvendige tilladelser til redigering af priser

Kun visse udgiverkonti har de nødvendige tilladelser til at indtaste eller tilpasse priser og konfigurere rabatter for dine produkter på Steam. For nye Steamworks-partnere er standardkontoen den Steam-konto, som blev brugt til at udfylde den digitale dokumentation vedr. Steam-distributionsaftalen. Det er dog muligt, at en anden person har ansvaret for dette i din organisation.

Hvis du ikke har de nødvendige tilladelser iht. oplysningerne nedenfor, er det mest hensigtsmæssigt at kontakte en af dine Steamworks-administratorer, som er en af din organisations brugere, der er i stand til at bevilge tilladelser. En liste over dine Steamworks-administratorer fremgår af den højre kolonne på din Steamworks-startside (medmindre du selv er administrator).


Følgende tilladelser kræves til en specifik konto, for at du kan indstille eller tilpasse priser på et produkt:

  • Steamworks-partneren, som du arbejder for, skal være den partner, der modtager betaling for salg af produktet. Hvis du eksempelvis arbejder på et spil sammen med et andet studie, og det andet studie er anført som instansen, der modtager betaling for salg af spillet, er det kun personer, der arbejder for det andet studie, som kan ændre priserne.
  • Din konto skal have den specifikke tilladelse: "Administrer priser og rabatter" for det pågældende produkt. Se Administration af brugere og tilladelser for at få nærmere oplysninger.

Opdatering af priser og tilføjelse af rabatter

Nedenfor ses en hurtig guide, der orienterer om opdatering af priser og oprettelse af rabatter på dine produkter på Steam.
https://www.youtube.com/watch?v=EQHt1X33MK

Bedste fremgangsmåder vedr. priser

Når du overvejer lanceringsprisen på dit spil, skal du tage højde for flere forskellige faktorer.

  • Hvor lang tid tager det kunderne at gennemføre hele spillet?
  • Kan spillet i høj grad spilles igen?
  • Har det mulighed for multiplayer?
  • Lancerer du i tidlig adgang?
  • Hvordan er spil af tilsvarende art prissat?
  • Prisfastsætter du med tanke på fremtidige kampagner?

Hvis du tager forretningen med salg af dit spil alvorligt, bør du behandle arbejdet som ethvert andet forretningsprojekt og foretage nogle markedsundersøgelser. Køb og spil andre lignende spil. Læs brugeranmeldelser og kundefeedback for at få et indtryk af, hvor meget kunderne får for pengene, og brug disse data til at træffe dine egne prisbeslutninger. Det handler ikke om at forsøge at underbyde konkurrenterne med en lavere pris. Fokuser i stedet på at forstå markedet og sikre, at dine kunder virkelig får noget for de penge, de bruger.

Ofte stillede spørgsmål

Sp. Mit spil mangler nogle af de lokale valutaer, som Steam understøtter. Betyder det noget?
Sv. Hvis du ikke har angivet priser for alle relevante valutaer, kan brugere ikke foretage køb. Hvis du eksempelvis ikke har indtastet en pris for japanske yen, kan brugere i Japan ikke købe dit spil.

Q: My game is missing packages, how do I submit pricing?
A: We encounter a bug from time to time where when an App ID is first created, the standard packages for that App ID are not. You can create these packages by going to the “All Associated Packages, DLC, Demos And Tools” page and hitting the green “Create Standard Packages” button up top.

Q: What currencies does Steam support?
A: A full list of currencies can be found in the Supported Currencies page, which also includes information on which currencies support pricing and purchasing in partial unit amounts, how they're reported and in what increments.

Q: How often can I change the price of my product?
A: We suggest that you wait at least two months after release before you change your price. That is the same period of time you should wait until you first offer a discount on your title.

Q: Can I schedule my price updates to happen automatically?
A: No, pricing changes cannot be scheduled to happen automatically, but you have the option to publish prices changes on your own schedule after Valve reviews them, or have Valve publish them immediately after review.

If you choose to publish price changes yourself, after the price changes have been reviewed by Valve, you will be notified via email. You'll be then given an option to publish your future price change at a time that is convenient for you. Once you publish the changes, they'll immediate be live for customers.

This option can be found in the Propose Pricing section of the package landing page.

pricechangeschedule.JPG

Q: Can I raise the price of my game when transitioning from Early Access to fully released?
A: Yes. You'll need to request a price change a couple days ahead of your Early Access transition to ensure that it is approved prior to your transition.

Note that it's not possible to discount your product for 30 days after any price increase. If you increase your price within 30 days of your transition from Early Access to fully released, your launch discount will not apply.

If you're planning on raising your price at or around the time of releasing out of Early Access and want to run a discount to celebrate your V1.0 release, you may want to consider these scenarios:
  • Du kan lade din pris forblive uændret, køre en rabat ved frigivelsen af V1.0 fra tidlig adgang og sidenhen hæve prisen.
  • Du kan hæve prisen, når du skifter fra tidlig adgang, og ikke køre en rabat.
  • Du kan hæve prisen mere end 30 dage før, at du udgiver fra tidlig adgang, og derefter køre en rabat sammen din V1.0-udgivelse.


Q: Can I participate in major sale events if my product recently launched?
A: Generally, you cannot submit a discount within 30 days of release or 30 days from when the launch discount ends. However, you can submit a launch discount to take effect when your game first releases, and if your product releases within 7 days of a major sale event (like the Steam Summer Sale, for example), Valve can help you extend that introductory launch discount to last through the sale event.

There are always future opportunities to put your game on discount, so you shouldn't feel pressured to change your release date for the sake of a seasonal sale event.

Q: What if I want to change my game from free to paid?
A: You're welcome to change your game from free to paid, so please use the support form here to contact us to change from a Free to Play game to a paid package. Treating customers fairly is the most important thing to us, so if your game will no longer have in-game purchasing when changing from Free to Play to a paid package, then we ask that you give your customers at least 30 days notice before removing in-game purchasing, so that customers have fair warning and get a chance to use up any remaining in-game currency or items before they no longer are purchasable or consumable. Users that have the free license for your game in their account will continue to own and be able to play the game after it switches from free to paid.

Q: What if I want to change my game from paid to free?
A: Similar to changing from free to paid, if you would like to change your game from paid to free, please use the support form here to let us know. Again, we'd ask that you give your customers at least 30 days notice before changing so that they can make an informed decision whether or not to buy a game that's intending to change its business model in the near future.

Q: Does Steam pricing support games with paid ads?
A: No. Steam does not support paid ads or referral/affiliate revenue from showing ads to other games and/or products or services. If your game's revenue relies on advertising on other platforms, you will need to find a new model to ship on Steam. However if you have a game that is ad supported, and you want to ship it on Steam, you could consider having your game be a single purchase or making it free to play with microtransactions or additional content as DLC.

Q: Does Steam pricing support "paywall" games?
A: No. Steam does not support models where a customer is blocked and needs to pay to continue playing. If you would like to have a free demo to show off your game, you're welcome to do so. Your demo and full game can share files as well to continue game play. To figure out if a demo is the right thing for your game, please check out the Demos Documentation.